Email Marketing: 4 Advanced Tactics to Skyrocket Your Sales

Image Source: WebGreeter 1

Image Source: WebGreeter 1

Sometimes a new trend comes along that’s so huge that it overwhelms everything in its path.

That’s how I see the relationship between social media and email marketing.

Social media is the darling of digital marketing these days, and while there are ways social media can be used to build a business, email marketing will ALWAYS be an integral part of the savvy online marketers’ toolkit.

(Side note: for an excellent discussion of social media vs. email marketing, check out Aubrey Stork’s post here.)

So this post is focused on the love of my life. That neglected redheaded stepchild: email marketing.

In this post, you’ll learn four advanced email marketing tactics that I use to build tighter relationships with my subscribers (and achieve much higher sales):

  1. Using auto-responders to build relationships
  2. Segmenting email lists for better targeting
  3. Use an opt-in form to get inside your prospect’s head
  4. Monitoring progress through key metrics

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How to Find Keywords for Content Marketing from Your Google Analytics

If you’re pulling your hair out trying to brainstorm keywords for content marketing, this video is for you.

In the video I cover an unusual way to find long-tail keywords from your Google Analytics data that you can use to create site content that will rank quickly and easily.

This technique involves doing “text analysis” on your GA keyword data to find groups of long-tail keywords that aren’t easy to spot just by looking at the highest-volume keywords in your account.

Have you tried this technique?

Google Display Network: 13 Ways to Scale Your Campaign Once It’s Profitable

Image 1 Do you have a Google Display Network (GDN) campaign that’s profitable (even marginally)? You’re one lucky SOB!

And if you want to learn how to scale a profitable campaign, you’re about to get luckier – because in this article I’m going to tell you 13 ways that I’ve used to scale my GDN campaign.

Many of these tactics aren’t widely known, so grab a pen and paper and take some notes!

In this article I cover the following tactics to scale a GDN campaign:

  1. Change your “Delivery method” for ads to “Accelerated”
  2. Add more (related) keywords
  3. Use image ads and text ads
  4. Use the full set of image ads allowed by Google
  5. Expand to new geographic areas
  6. Expand to different languages
  7. Increase “Impression share”
    1. Increase your campaign’s budget
    2. Increase your bid
    3. Increase your Quality Score
  8. Target high-volume websites that are related to your offer
  9. Target high-volume websites that are not directly related to your offer
  10.  Target Google’s largest properties:
    1. Gmail
    2. Youtube
  11. Use Google’s Display Campaign Optimizer (DCO)
  12. Use retargeting
  13. Target mobile phones

[Read more...]

How to Get More Email Subscribers: 9 Proven Tactics to Optimize Your Email Opt-In Pages (With Examples & Supporting Studies)

Running Away

Don’t let your website visitors escape!

Image courtesy of Vincepal under CC 2.0.

Tell me if this scenario sounds familiar:

1. You’ve just started a website (or have been struggling to make money online for years) and have added an email opt-in page to your site.

2. You’re driving traffic to that page with paid traffic…or maybe you’re relying solely on drips and drabs from organic traffic.

3. A few people are opting in on your page (hurray!), but when you look at the opt-in rate, it’s a miserable 5% (or 10% or 15%).

Even an opt-in rate of 15% means that 85% of visitors to your opt-in page are fleeing!

I used to have dismal opt-in rates – until I did some digging and found a handful of tactics that increase opt-in rates. Now I use these tactics as a sort of “checklist” to figure out how I can encourage visitors to my site to give me their email address.

Following are 9 proven tactics for optimizing your email opt-in page. I’d encourage you to test out each one on your own site to see how they perform with your visitors.
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7 Best Keyword Research Tutorials for Newbies (2014)

article-imageImage courtesy of 1shots

Keyword research can make you or break you – it’s really that simple.

Choose the right keywords, and you not only get steady streams of traffic coming to your site, but you get qualified visits that actually result in sales.

Choose the wrong keywords, and you spend boatloads of time and money writing content for a site that will never even make it out of the gate.

But while you may understand the critical importance of keyword research, understanding it and knowing how to do it are two completely different beasts. If you’re feeling overwhelmed by the process of keyword research, I’d encourage you to keep an open mind, and to read through to the end of this post. I’ll be explaining why you should care about finding the right keywords for your blog, and pointing you to the very best resources for performing your own keyword research. [Read more...]

Split-Testing Ads: A Concrete Example of How It Saves Money in a Pay-Per-Click Campaign

In this video I take you inside one of my running pay-per-click campaigns and show you the huge difference in CPA (cost-per-acquisition) that two ads can have.

In this campaign my objective is to get the visitor to opt in to my email list, in exchange for free videos.

One ad is getting a CPA of below $3, while the other ad is averaging closer to $7 – so the second ad costing me more than double!

Do you have experience with split-testing ads? Is so, what’s your experience been? If not, what questions do you have?

How to Use the 80/20 Principle to Build Your Online Business in 2014

Are you wasting time fixing images on your WordPress site or trying to generate sales through social media?

In this video I cover Perry Marshall’s new book 80/20 Sales and Marketing (RUN – don’t walk – and buy it now!) and the specific jobs Perry thinks are a waste of time – along with the ones he thinks are worth $10,000 an hour.

References in the video:

What are your plans for 2014, and how will you be using 80/20 to get more results?

Lead Scoring 101: How to Make More Sales Using Your Customer’s Behavior

“Lead scoring” is assigning a value or points score to the behaviors of your email subscribers.

For example: when a subscriber opens an email you might assign 1 point to their account; if they click a link in that email you might give them 2 points; etc.

Lead scoring is INCREDIBLY powerful when used correctly – because it allows you to respond to your customer’s needs on their terms, NOT blast them with emails when they might not be ready to hear from you.

In this quick video I explain:

  • What lead scoring is
  • How to implement it
  • How I’m implementing it in my business using Office Autopilot to build better relationships with my email subscribers and make more sales

Are you using lead scoring in your business? Any questions about how to implement lead scoring? Please leave a comment below!

Succeeding as a Clickbank Vendor: 7 Tips from Clickbank’s Beau Blackwell

succeeding as a cb vendorImage by @tmlcom

There are a ton of different ways to make money online: selling physical goods, generating leads for businesses, monetizing traffic with advertising…the list goes on.

I’ve always been a bookworm, so when I started looking into online business models and stumbled across Clickbank, I knew I had found the model for me.

Clickbank is both an affiliate network and an online marketplace for “digital information products” (things like ebooks and membership websites, as well as software).

Most importantly for internet marketers who want to sell their own information products, Clickbank serves as a dead-simple shopping cart and a place to find thousands of affiliates.

I’ve been a Clickbank “vendor” for several years. I love being able to package up information and sell it, and Clickbank makes it really easy to do so.

One of the things that Clickbank has lacked (until now) is “lessons learned” from their most successful vendors. In addition to the Clickbank Exchange (which I attended last year and was absolutely awesome), CB is starting to hold webinars where they share the secrets of their top producers. I recently attended their first such webinar (hosted by Beau Blackwell, Clickbank’s “Client Knowledge Guru”) and wrote up some notes on it.

In this post I’ll outline the key points I took away from the webinar.

First Things First: Are You An Author or an Infopreneur?

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KWBlogger Podcast #2: Get the Scoop on Clickbank with Super Affiliate Miles Baker

In this podcast interview, I’m joined by Clickbank super affiliate Miles  Baker of Clickscoop.com. Miles has been making money online as a Clickbank vendor and affiliate for 12 years (that’s right – I said 12 YEARS, not months!). He’s also one of Clickbank’s Top 100 Affiliates and Vendors, achieving membership in ClickBank’s exclusive Premier and Apex Elite programs for two years running.

In this podcast you’ll hear Miles and I discuss:

[Read more...]