This is a guest post by Justin Clark of AdChop.com
Want a simple way to increase the profits from your website or online business? Split test! Not only can split testing measurably increase your profits, I’d go as far as to say that your online business will be stuck in neutral if you don’t do any split testing.
In this post I’m going to explain why and what to test, and hopefully get you started on how to test.
What Is Split Testing?
Split testing involves testing 2 or more versions of “something” (an ad, a headline, etc) to find out which performs best.
As an example, you might test 2 different headlines on your landing page (half of your visitors see one headline, and half see the other headline) to find out which headline generates the most sales. Once you discover which headline generates the most sales, you can start showing that headline to ALL of your visitors, and eliminate the poorly performing headline.
If you’ve been around internet marketing for more than two days, you know that keyword research is one of the most important skills an internet marketer can have.
Why?
Because the holy grail of making money online is getting lots of free (aka organic) traffic to your websites. And the easiest way to get that free traffic is by targeting low-competition keywords that have large search volume.
There are two ways an internet marketer can find low-competition, high-volume keywords:
Do smart keyword research
Hire a monkey to choose some keywords out of a hat, and hope he gets it right!
Now, before you think I’m being smug, let me say that keyword research is a skill that many people find hard to master (and took me quite a while to get the hang of). I regularly receive emails from internet marketers (some new, some not-so-new) who are going about keyword research all wrong.
In this article I’m going to try to remedy that problem by showing you the steps to find keywords that get a decent amount of searches each month, but that won’t take you years to rank for.
But first, let me clarify what exactly a “low-competition” keyword is. [click to continue…]
Quick – how would you like to put up a simple website and earn advertising income from it for years to come? And then replicate that process over and over to build a huge (passive) monthly income?
I’ll bet you would – and so would a lot of other internet marketers, judging by the number of “make money from Google Adsense” ebooks out there (and the popularity of my own post on how I went from $0 to $2,000 per month in Adsense revenue).
This post is the first in a series I’m calling the “Adsense Challenge”. My goal is to reach $10,000 in monthly Adsense earnings within the next twelve months.
In this post I describe:
- How I got started in Adsense
- What I’ve learned over the past 12 months in terms of how to rank websites quickly
- The strategy I’m going to implement to achieve my $10k/month goal.
And in upcoming blog posts I’ll describe – in detail – the steps I’m taking to achieve that goal.
But first, how my love affair with Adsense came about…
I know, I know – another one of those “year-end round-up” posts!
Before you roll your eyes, let me ask you a question: do you periodically take a step back and critically examine what’s going well in your online business, and what could be working better? If not, you’re missing out on a great opportunity to build on your strengths and fix problems that might be holding your business back.
Over the past few days I’ve been reflecting on what’s happened in my own online business in 2011. It’s been a rollercoaster year. The year started out with traffic (and revenue) building steadily, then in mid-year my sites were hit with a severe Google slap. Due to the drop in rankings my traffic was cut in half, and my revenue also took a big hit. Now I’m in re-building mode. [click to continue…]
This article was transcribed from a video in my Niche Sherpa Video Coaching Course. Niche Sherpa is THE course for finding profitable niches and building a sustainable online business, with 19 niche-discover videos, step-by-step PDFs, online community, and more. Click here to try Niche Sherpa (almost) free for 14 days!
So the first step in creating your own product is to take the research data that you’ve collected in either doing the private investigator approach or the survey researcher approach, review that survey data and look for the problems that your audience is most struggling with.
This article was transcribed from a video in my Niche Sherpa Video Coaching Course. Niche Sherpa is THE course for finding profitable niches and building a sustainable online business, with 19 niche-discover videos, step-by-step PDFs, online community, and more. Click here to try Niche Sherpa (almost) free for 14 days!
In this post I’m going to cover why offers are the foundation of marketing, and how to find affiliate products to promote. So let’s get into it!
What Exactly is an “Offer”?
First of all, it’s very important to understand what an offer is. It’s a word that we use all the time and sometimes we use it carelessly I think without understanding really what it is. Simply put, an offer is a bundle of benefits.
It’s important to understand that because when you are asking somebody to pay for a product that either you are promoting as an affiliate or that you have created yourself and are selling on your own site, you are asking somebody to exchange their money for the bundle of benefits that you are going to give them, whether be in your e-book, or in your audios or videos or software, whatever you are selling on your site.
So your goal basically is to craft an exchange that is perceived as valuable to your niche audience. And what you want to do is you want to make an offer, a bundle of benefits that is perceived as more valuable than what you are asking for your audience to exchange.
So to put it another way, when you go into a store and you are looking to buy a pair of running shoes for example, if the running shoes cost $100, the company that is trying to sell those shoes to you has to create in your mind that this is an exchange where you see the running shoes as more valuable or at least as valuable as $100 – otherwise, you are not going to exchange your money for those shoes.
So the perceived value of your product has to be higher than the price you’re charging for your product. This is an extremely important concept: marketing boils down to an exchange of value, so when you are creating your product (or choosing an affiliate product to promote), always keep in mind that the value you are offering the bundle of benefits has to be significant compared to what you are asking from your audience.
This is a guest post by Neal of ComputerCornerHawaii.com
If you are building an online business while living with someone in a relationship, or have been married for a certain amount of time, sooner or later you will end up having “the talk.” It may manifest itself in a variety of different forms but usually it has the same humble beginnings.
You are having a nice day or evening, the mood is calm and stress free. And then seemingly out of nowhere you hear “We need to talk about something.” The phrase may be a little different for you, but the connotations are always the same. The phrase I heard was “Honey, I would like to talk with you about something.” That is normally the ice breaker, unfortunately for some relationships it may also be a deal breaker as well.
What then follows is most often a long and drawn out conversation about the direction your life is taking, and how much “time you are wasting with this making money online thing.” It can get heated at times, there could be some yelling, but eventually saner minds prevail and the end result is most often a compromise of some sort. Or in the worst of cases an agreement to give up is submitted to your partner slash chairman of the international association of dream killers.
Did you know that Clickbank signs up 3,000 new affiliate marketers EVERY SINGLE DAY?
I was stunned to read that figure (which was sent to me by one of Clickbank’s advertising reps last week).
Three thousand per day means that nearly 1.1 million would-be affiliate marketers join Clickbank every year.
And while those people might have a range of different reasons for chasing the affiliate dream (quit their day job; get a bit more income every month; meet Alex Whalley), they share one thing in common:
The vast majority of them are never going to make good money from their online business.
(According to a survey run by James Schramko, half of affiliate marketers make less than $10k per year from their business. And that’s just the results of his survey. I’ll bet the vast majority of affiliate marketers make no money at all).
But who can blame the struggling IMer, when making money online is so hard?
Why Making Money Online is like Being a Rocket Scientist
Note: this is Part One in a 4-part series called “How to Launch Your Own Profitable Info Product in 60 Days”
So you’ve decided that you want to get into this “make money online” thing in a big way. What’s your first step?
Whoa! Hold on, Tiger! Sometimes it’s best to learn what to do by first learning what NOT to do. Let’s take a second to cover the most common mistakes I see newbies making.
How NOT to Start An Online Business: 3 Flawed (and Common) Approaches
