Case Studies

Looking for a little inspiration?

If you’re just getting into Internet marketing (or even if you’ve been in it for awhile), this question probably pops into your head all the time:

“Is it really possible to make a full-time living online?

The answer is a definite “yes”!

But don’t let those gaudy “make money online sales pages fool you – establishing a long-term income from the Web takes time and hard work. It took me three years to earn a full-time income from my online business.

Should it take you that long? Absolutely not – because you’re going to learn how to speed things up by reading the fabulous case studies I’ve pulled together for you on this page! (And more importantly, you’re going to rapidly implement

this knowledge – so you can “fail faster”, and therefore achieve your goals quicker.)

I’ll keep adding case studies as I find them, and if you have any to share, please leave a comment below!

Case Studies

279 Days to Overnight Success


This is the story of Chris Guillebeau, who practices the “art of nonconformity”. He released a report called 279 Days to Overnight Success last year, and apparently it’s been downloaded by over 100,000 people.

Chris is a full-time blogger, and in this report he describes how he’s used social media to expand his influence greatly over the past year.

In the report, Chris lists 6 steps that underpin his “world domination strategy”. I like Chris’ emphasis on being disciplined in following a strategy. This is something I implemented only after being online for awhile, and have noticed a big difference since doing so.

I also like Chris’ emphasis on niche research (“ask your followers what they want, and find a way to give it to them”). That, in a nutshell, is my philosophy too. Through niche research, you can gain an intimate understanding of your audience’s problems, pain points, needs, and desires. Then you can go out there and find a solution for them. And if that sounds difficult, believe me, it’s often much easier than you would think.

Chris’s report is an interesting read. If you’d like to learn how he’s managed to create an income online while developing a large following, download his report here.

18 Months, 2 Blogs, Six Figures


Corbett Barr runs the blogs FreePursuits and ThinkTraffic. His new report called “18 Months, 2 Blogs, Six Figures” details how he has grown two blogs into a six-figure income in just 18 months.

I like this report because of Corbett’s focus on these points:

  • Focus on an audience. (I don’t need to tell you that I think this is THE most important part of an online business! Knowing your audience’s needs, challenges, pain points, and desires is the best way to set yourself apart from the competition – because most of your competition won’t take the time to understand this.)
  • Diversify. Corbett talks about the different things he has tried to make money, and how he has diversified his income streams.
  • Persistence. Corbett worked on his blogs for 12 months before seeing income, but now it’s paying off in spades.

Some great quotes from 18 Months, 2 Blogs, Six Figures:

“Instead of the ‘old economy’ approach of creating something to sell and then looking for an audience, this new model starts by building an audience and then asking them what you could sell to them in some deep and meaningful way”

“Be unique, different, and unforgettable. Then, have a point of view and say things that really matter and help people”

“Ruthlessly focus your efforts on things that work, and stop spending previous time on things that don’t”

You can download a free copy of 18 Months, 2 Blogs, Six Figures here.


  1. chris says

    it’s funny how every successful blog I read about is a blog about how to be successful. What came first the success or the success blog?

    • Moe says

      Hi Chris – interesting comment. Have you ever come across John Chow’s blog? His tag line is “I make money online by telling people how I make money online”!

      I think the bottom line is this: successful blogs become that way when the blogger focuses on a particular topic, and then writes useful, valuable content. If you look at the most successful blogs, they’re not “fluffy” – they actually offer content that people like and think is worth reading.


  2. chris says

    I agree that successful blogs are highly focused and aren’t “fluffy” at all. The “how to make money from blogging” blogs are definitely worth reading, and I do so quite often. It’s just ironic, I think, that the highlighted successful blogs are usually about making money online. It’s a self replicating circle. I enjoy good content that helps me muddle my way through the morass. Keep up the good work, i’m still researching my ass off and hope to find a good niche soon. (i’m using market samurai and really like it)

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