Sometimes a new trend comes along that’s so huge that it overwhelms everything in its path.
That’s how I see the relationship between social media and email marketing.
Social media is the darling of digital marketing these days, and while there are ways social media can be used to build a business, email marketing will ALWAYS be an integral part of the savvy online marketers’ toolkit.
(Side note: for an excellent discussion of social media vs. email marketing, check out Aubrey Stork’s post here.)
So this post is focused on the love of my life. That neglected redheaded stepchild: email marketing.
In this post, you’ll learn four advanced email marketing tactics that I use to build tighter relationships with my subscribers (and achieve much higher sales):
- Using auto-responders to build relationships
- Segmenting email lists for better targeting
- Use an opt-in form to get inside your prospect’s head
- Monitoring progress through key metrics