Email Marketing: 4 Advanced Tactics to Skyrocket Your Sales

Image Source: WebGreeter 1

Image Source: WebGreeter 1

Sometimes a new trend comes along that’s so huge that it overwhelms everything in its path.

That’s how I see the relationship between social media and email marketing.

Social media is the darling of digital marketing these days, and while there are ways social media can be used to build a business, email marketing will ALWAYS be an integral part of the savvy online marketers’ toolkit.

(Side note: for an excellent discussion of social media vs. email marketing, check out Aubrey Stork’s post here.)

So this post is focused on the love of my life. That neglected redheaded stepchild: email marketing.

In this post, you’ll learn four advanced email marketing tactics that I use to build tighter relationships with my subscribers (and achieve much higher sales):

  1. Using auto-responders to build relationships
  2. Segmenting email lists for better targeting
  3. Use an opt-in form to get inside your prospect’s head
  4. Monitoring progress through key metrics

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How to Get More Email Subscribers: 9 Proven Tactics to Optimize Your Email Opt-In Pages (With Examples & Supporting Studies)

Running Away

Don’t let your website visitors escape!

Image courtesy of Vincepal under CC 2.0.

Tell me if this scenario sounds familiar:

1. You’ve just started a website (or have been struggling to make money online for years) and have added an email opt-in page to your site.

2. You’re driving traffic to that page with paid traffic…or maybe you’re relying solely on drips and drabs from organic traffic.

3. A few people are opting in on your page (hurray!), but when you look at the opt-in rate, it’s a miserable 5% (or 10% or 15%).

Even an opt-in rate of 15% means that 85% of visitors to your opt-in page are fleeing!

I used to have dismal opt-in rates – until I did some digging and found a handful of tactics that increase opt-in rates. Now I use these tactics as a sort of “checklist” to figure out how I can encourage visitors to my site to give me their email address.

Following are 9 proven tactics for optimizing your email opt-in page. I’d encourage you to test out each one on your own site to see how they perform with your visitors.
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Lead Scoring 101: How to Make More Sales Using Your Customer’s Behavior

“Lead scoring” is assigning a value or points score to the behaviors of your email subscribers.

For example: when a subscriber opens an email you might assign 1 point to their account; if they click a link in that email you might give them 2 points; etc.

Lead scoring is INCREDIBLY powerful when used correctly – because it allows you to respond to your customer’s needs on their terms, NOT blast them with emails when they might not be ready to hear from you.

In this quick video I explain:

  • What lead scoring is
  • How to implement it
  • How I’m implementing it in my business using Office Autopilot to build better relationships with my email subscribers and make more sales

Are you using lead scoring in your business? Any questions about how to implement lead scoring? Please leave a comment below!

Email Marketing: How to Start Building a List and Developing Relationships in Your Sleep!

email marketing and list building 1

Image by @jorgegask

How many times have you heard “the money is in the list” and thought to yourself “that’s easy for YOU to say. I don’t even have two subscribers to rub together!”

I can tell you from my own business experience that regularly communicating with people via email builds trust and credibility – and once that trust and credibility are built up, it’s MUCH easier to make sales.

Here’s a screenshot from a few emails I sent to one of my lists this past Christmas. The emails were to announce a Christmas “sale” for an information product I sell in a farming niche (yes, farming. It’s an ebook and audio interviews teaching famers how to raise a particular kind of farm animal):

This handful of emails (which I’ll tell you more about in a minute) was to a small list, without any formal “launch” process, JV partners, or affiliates. I generated these sales just by sending a few emails to one list.

In this post I’m going to show you how to start building a list of your own, so you can start nurturing the relationships that lead to cashflow.

But first, let me take a minute to explain a few reasons why email marketing is so powerful.
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How to Grow an Email List: 7 Steps to Get You Started

If you’ve been in internet marketing for any amount of time, you’ve probably heard the saying “The money’s in the list”.

What does that mean, exactly?

Put simply, it means there’s a lot of money to be made in nurturing relationships with people via email.

It took me a while to realize that, but now I have an email opt-in box on every one of my sites. And when a visitor to one of my sites gives me their email address, they automatically start receiving emails that I’ve set up through my autoresponder.

Confused? If this all sounds like Greek to you, check out the video above. In the video I take you through:

  • 3 reasons why you should start collecting the email addresses of your site visitors
  • 3 ways to collect email addresses that have worked extremely well for me
  • 7 steps to get started in setting up your email list system

Click the image above to download the PDF of this presentation

And if you have any questions or comments, please leave them below!