Brainstorming a Niche Using Bing’s Keyword Tool

Most people know about Google’s Keyword Planner, but Bing’s Keyword Tool is also a great resource for brainstorming niches.

In this two-minute video I give you a quick tip for finding potentially-lucrative niches, and the approach you should take to avoid niches that are too narrow.

Have you used the Bing Keyword Tool before?

 

How to Find Keywords for Content Marketing from Your Google Analytics

If you’re pulling your hair out trying to brainstorm keywords for content marketing, this video is for you.

In the video I cover an unusual way to find long-tail keywords from your Google Analytics data that you can use to create site content that will rank quickly and easily.

This technique involves doing “text analysis” on your GA keyword data to find groups of long-tail keywords that aren’t easy to spot just by looking at the highest-volume keywords in your account.

Have you tried this technique?

7 Best Keyword Research Tutorials for Newbies (2014)

article-imageImage courtesy of 1shots

Keyword research can make you or break you – it’s really that simple.

Choose the right keywords, and you not only get steady streams of traffic coming to your site, but you get qualified visits that actually result in sales.

Choose the wrong keywords, and you spend boatloads of time and money writing content for a site that will never even make it out of the gate.

But while you may understand the critical importance of keyword research, understanding it and knowing how to do it are two completely different beasts. If you’re feeling overwhelmed by the process of keyword research, I’d encourage you to keep an open mind, and to read through to the end of this post. I’ll be explaining why you should care about finding the right keywords for your blog, and pointing you to the very best resources for performing your own keyword research. [Read more...]

Search Engine Optimization (SEO) for Newbies: The Ultimate Guide

If you’re new to search engine optimization, or are just frustrated trying to get your website to rank in the search engine, you’re going to love this video.

In the video I walk you through the basics of SEO, including the following topics:

  • What is SEO?
  • Steps to get search engine traffic
  • Most important SEO components (site architecture; content; links)
  • What is on-page SEO?
  • What is off-page SEO?
  • Top ranking factors (on-page and off-page)
  • How you should get started

If you’d like to download the Powerpoint presentation, you can do so by clicking here.

Here are a few of the key slides I cover in the video:
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Free Report: Beginner’s Guide to Keyword Research

keyword-research-for-beginners

Image by MollerMarketing

If you’re a newbie to internet marketing and have been looking for a step-by-step guide to keyword research, I’ve got just the report for you!

In my absolutely free Beginner’s Guide to Keyword Research, I’ve combined my best posts on keyword research, all in one handy 56-page PDF guide.

Here are some of the topics that are covered in the report:

  • The keyword search cycle: how to understand the intent behind keywords
  • Effective keyword research: how to brainstorm a seed list of keywords
  • A step-by-step guide to the Google keyword tool
  • How to find low-competition, high volume keywords

In the report I provide lots of illustrations and examples to help you get a good handle on the basics of keyword research.

The report also has a “Resources” section at the very end that lists many of the tools and services that I use to run my online business.

Click here to download the Beginner’s Guide to Keyword Research right now!

How to Find Keywords with Low Competition and High Search Volume: The Ultimate Guide

finding Keywords

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If you’ve been around internet marketing for more than two days, you know that keyword research is one of the most important skills an internet marketer can have.

Why?

Because the holy grail of making money online is getting lots of free (aka organic) traffic to your websites. And the easiest way to get that free traffic is by targeting low-competition keywords that have large search volume.

There are two ways an internet marketer can find low-competition, high-volume keywords:

  1. Do smart keyword research
  2. Hire a monkey to choose some keywords out of a hat, and hope he gets it right!

Now, before you think I’m being smug, let me say that keyword research is a skill that many people find hard to master (and took me quite a while to get the hang of). I regularly receive emails from internet marketers (some new, some not-so-new) who are going about keyword research all wrong.

In this article I’m going to try to remedy that problem by showing you the steps to find keywords that get a decent amount of searches each month, but that won’t take you years to rank for.

But first, let me clarify what exactly a “low-competition” keyword is.
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Google Keyword Tool: The Ultimate Step-by-Step Guide to the New Tool

google-keyword-tool

Image by @sejournal

This post is part three in a 4-part series on keyword research called Keyword Research 101: The Ultimate Guide to Finding Buyers.

Unless you’re completely new to internet marketing, you’ve probably noticed that Google came out with a new version of its hugely popular free keyword tool a few months ago.

There’s been quite a bit of complaining around the blogosphere about the new tool, and I’m one of the many people who wish they’d bring the old one back! (But maybe that’s because I’m in an adjustment period, and just need to change with the times…)

Here’s what’s new about the keyword tool, straight from the Inside Adwords blog:

  • Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.
  • Easy keyword refinement: Filter results by word or keyword match type.
  • Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
  • Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.

Most importantly for internet marketers, Google also changed how they calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only, whereas in the old keyword tool, they also included traffic from what Google calls “search partners” (e.g. AOL.com).

There are a couple of changes in the new tool that I’ve noticed that aren’t mentioned by Google: the new tool returns far fewer keywords that include the search term that the user entered; and the default setting of the new tool is to return a list of “related terms”, many of which aren’t related to the keyword you type in.

Despite the changes, however, I still believe Google’s tool is an essential weapon in every internet marketer’s arsenal, because it provides keyword data straight from the largest search engine on the web.

So let’s jump right into the tool.

How to Use the New Google Keyword Tool
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Effective Keyword Research: How to Brainstorm a “Seed” List of Keywords

effective keywords research

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In the previous post of this Keyword Research 101 series, I discussed the keyword search cycle, and how it should influence your choice of keywords for your pay-per-click campaigns or search engine optimization efforts.

In today’s post we’ll jump into one of the fundamentals of keyword research: how to brainstorm a “seed” list of keywords.

Developing a Seed Keyword List: The Difference Between “Head” and “Tail” Keywords

A seed list is simply a list of short, generic keywords that get a lot of searches. These can also be thought of as “head” keywords, as demonstrated in the graph below:

Click image to enlarge

Source: KeyWebMetrics

As you can see in the graph, there are relatively few head keywords, but each head keyword gets lots of searches. Here’s an example of a head keyword: “yoga”. This keyword gets 301,000 “exact match” searches on Google globally each month. In other words, every month people type just the word “yoga” into the Google search engine.

In contrast, “tail” keywords get few searches each, but there are LOTS of tail keywords. Here’s an example of a tail keyword: “yoga teacher training New York”. This keyword gets 210 exact match searches on Google each month. But you can imagine that there are hundreds of variations of this keyword searched every month on Google (e.g. yoga teacher training Los Angeles; yoga teacher training Toronto; etc.)

Why You Should Have a Broad List of Seed Keywords

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The Keyword Search Cycle: How to Understand the Intent Behind Keywords

Keywords Research

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This post is the first in a 4-part series on keyword research called Keyword Research 101: The Ultimate Guide to Finding Buyers. At the end of the series I will be releasing a PDF that contains all posts.

If you’ve read any of my blog posts, you know that I place a lot of emphasis on understanding the needs of your target audience. If you have that crucial piece of information, everything else – from finding products to promote, to knowing what type of website to set up – becomes so much easier.

So the obvious question is this: what is the easiest and most effective way to understand the needs of your target audience?

In this post I’m going to describe how you can use keyword research to gain insight into people’s needs (notice I said “gain insight” – keyword research alone will not tell you with certainty what your audience is looking for. You need to do proper niche research to figure that out).

First Step in Keyword Research: Understand the Keyword Search Cycle

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Wordtracker’s Keyword Questions Tool: Discover What Questions Your Audience is Asking

Wordtrackers questions tool

Image by WilFleming

What questions are your target audience typing into the search engines? Until now, I don’t think there was a keyword research tool that let you find that out. Now there is – check out Wordtracker’s Keyword Questions Tool

Here’s the result I got after typing in “mom job” (keep in mind that the search volume on Wordtracker is always a lot less than Google’s keyword tool):

Result for keyword search "mom job"

What can you use these keyword research results for?

How about writing some articles for your site (long-tail traffic), or the article directories?

I think this is an awesome way to gain insight into your audience’s pain points – and they’re telling you in plain English!