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Keyword research can make you or break you – it’s really that simple.
Choose the right keywords, and you not only get steady streams of traffic coming to your site, but you get qualified visits that actually result in sales.
Choose the wrong keywords, and you spend boatloads of time and money writing content for a site that will never even make it out of the gate.
But while you may understand the critical importance of keyword research, understanding it and knowing how to do it are two completely different beasts.
If you’re feeling overwhelmed by the process of keyword research, I’d encourage you to keep an open mind, and to read through to the end of this post. I’ll be explaining why you should care about finding the right keywords for your blog, and pointing you to the very best resources for performing your own keyword research.