Category Archives for PPC

Split-Testing Ads: A Concrete Example of How It Saves Money in a Pay-Per-Click Campaign

In this video I take you inside one of my running pay-per-click campaigns and show you the huge difference in CPA (cost-per-acquisition) that two ads can have.

In this campaign my objective is to get the visitor to opt in to my email list, in exchange for free videos.

One ad is getting a CPA of below $3, while the other ad is averaging closer to $7 – so the second ad costing me more than double!

Do you have experience with split-testing ads? Is so, what’s your experience been? If not, what questions do you have?

Split-Testing Your Way to Higher Profits

Split Testing2

Image by @creativeindie

This is a guest post by Justin Clark of

Want a simple way to increase the profits from your website or online business?  Split test!  Not only can split testing measurably increase your profits, I’d go as far as to say that your online business will be stuck in neutral if you don’t do any split testing.

In this post I’m going to explain why and what to test, and hopefully get you started on how to test.

What Is Split Testing?

Split testing involves testing 2 or more versions of “something” (an ad, a headline, etc) to find out which performs best.

As an example, you might test 2 different headlines on your landing page (half of your visitors see one headline, and half see the other headline) to find out which headline generates the most sales.  Once you discover which headline generates the most sales, you can start showing that headline to ALL of your visitors, and eliminate the poorly performing headline.

What Should I Test?

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