This is a guest post by Justin Clark of AdChop.com
Want a simple way to increase the profits from your website or online business? Split test! Not only can split testing measurably increase your profits, I’d go as far as to say that your online business will be stuck in neutral if you don’t do any split testing.
In this post I’m going to explain why and what to test, and hopefully get you started on how to test.
What Is Split Testing?
Split testing involves testing 2 or more versions of “something” (an ad, a headline, etc) to find out which performs best.
As an example, you might test 2 different headlines on your landing page (half of your visitors see one headline, and half see the other headline) to find out which headline generates the most sales. Once you discover which headline generates the most sales, you can start showing that headline to ALL of your visitors, and eliminate the poorly performing headline.
What Should I Test?
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I know, I know – another one of those “year-end round-up” posts!
Before you roll your eyes, let me ask you a question: do you periodically take a step back and critically examine what’s going well in your online business, and what could be working better? If not, you’re missing out on a great opportunity to build on your strengths and fix problems that might be holding your business back.
Over the past few days I’ve been reflecting on what’s happened in my own online business in 2011. It’s been a rollercoaster year. The year started out with traffic (and revenue) building steadily, then in mid-year my sites were hit with a severe Google slap. Due to the drop in rankings my traffic was cut in half, and my revenue also took a big hit. Now I’m in re-building mode.
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This is a guest post by Neal of ComputerCornerHawaii.com
If you are building an online business while living with someone in a relationship, or have been married for a certain amount of time, sooner or later you will end up having “the talk.” It may manifest itself in a variety of different forms but usually it has the same humble beginnings.
You are having a nice day or evening, the mood is calm and stress free. And then seemingly out of nowhere you hear “We need to talk about something.” The phrase may be a little different for you, but the connotations are always the same. The phrase I heard was “Honey, I would like to talk with you about something.” That is normally the ice breaker, unfortunately for some relationships it may also be a deal breaker as well.
What then follows is most often a long and drawn out conversation about the direction your life is taking, and how much “time you are wasting with this making money online thing.” It can get heated at times, there could be some yelling, but eventually saner minds prevail and the end result is most often a compromise of some sort. Or in the worst of cases an agreement to give up is submitted to your partner slash chairman of the international association of dream killers.
Finding Common Ground
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Did you know that Clickbank signs up 3,000 new affiliate marketers EVERY SINGLE DAY?
I was stunned to read that figure (which was sent to me by one of Clickbank’s advertising reps last week).
Three thousand per day means that nearly 1.1 million would-be affiliate marketers join Clickbank every year.
And while those people might have a range of different reasons for chasing the affiliate dream (quit their day job; get a bit more income every month; meet Alex Whalley), they share one thing in common:
The vast majority of them are never going to make good money from their online business.
(According to a survey run by James Schramko, half of affiliate marketers make less than $10k per year from their business. And that’s just the results of his survey. I’ll bet the vast majority of affiliate marketers make no money at all).
But who can blame the struggling IMer, when making money online is so hard?
Why Making Money Online is like Being a Rocket Scientist
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Do you have a website that just won’t make any sales? Or are you building your first website, and are puzzled about how to structure it? Then this post is for you!
In this post I describe an approach to structuring your website to optimize conversions – whether you define a “conversion” as a sale, email opt-in, donation, or whatever action you want your visitor to take.
But first, a refresher on how to put yourself in the shoes of your market – from marketing legend Eugene Schwartz.
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