How to Use the 80/20 Principle to Build Your Online Business in 2014

Are you wasting time fixing images on your WordPress site or trying to generate sales through social media?

In this video I cover Perry Marshall’s new book 80/20 Sales and Marketing (RUN – don’t walk – and buy it now!) and the specific jobs Perry thinks are a waste of time – along with the ones he thinks are worth $10,000 an hour.

References in the video:

What are your plans for 2014, and how will you be using 80/20 to get more results?

Succeeding as a Clickbank Vendor: 7 Tips from Clickbank’s Beau Blackwell

succeeding as a cb vendorImage by @tmlcom

There are a ton of different ways to make money online: selling physical goods, generating leads for businesses, monetizing traffic with advertising…the list goes on.

I’ve always been a bookworm, so when I started looking into online business models and stumbled across Clickbank, I knew I had found the model for me.

Clickbank is both an affiliate network and an online marketplace for “digital information products” (things like ebooks and membership websites, as well as software).

Most importantly for internet marketers who want to sell their own information products, Clickbank serves as a dead-simple shopping cart and a place to find thousands of affiliates.

I’ve been a Clickbank “vendor” for several years. I love being able to package up information and sell it, and Clickbank makes it really easy to do so.

One of the things that Clickbank has lacked (until now) is “lessons learned” from their most successful vendors. In addition to the Clickbank Exchange (which I attended last year and was absolutely awesome), CB is starting to hold webinars where they share the secrets of their top producers. I recently attended their first such webinar (hosted by Beau Blackwell, Clickbank’s “Client Knowledge Guru”) and wrote up some notes on it.

In this post I’ll outline the key points I took away from the webinar.

First Things First: Are You An Author or an Infopreneur?

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KWBlogger Podcast #2: Get the Scoop on Clickbank with Super Affiliate Miles Baker

In this podcast interview, I’m joined by Clickbank super affiliate Miles  Baker of Clickscoop.com. Miles has been making money online as a Clickbank vendor and affiliate for 12 years (that’s right – I said 12 YEARS, not months!). He’s also one of Clickbank’s Top 100 Affiliates and Vendors, achieving membership in ClickBank’s exclusive Premier and Apex Elite programs for two years running.

In this podcast you’ll hear Miles and I discuss:

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Search Engine Optimization (SEO) for Newbies: The Ultimate Guide

If you’re new to search engine optimization, or are just frustrated trying to get your website to rank in the search engine, you’re going to love this video.

In the video I walk you through the basics of SEO, including the following topics:

  • What is SEO?
  • Steps to get search engine traffic
  • Most important SEO components (site architecture; content; links)
  • What is on-page SEO?
  • What is off-page SEO?
  • Top ranking factors (on-page and off-page)
  • How you should get started

If you’d like to download the Powerpoint presentation, you can do so by clicking here.

Here are a few of the key slides I cover in the video:
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KWBlogger Podcast #1: Jump on the Traffic Accelerator with Rob Cornish of GainHigherGround.com!

In my very first podcast interview, I’m joined by Rob Cornish of GainHigherGround.com. Rob has achieved an incredible amount of success in a very short period of time. How incredible, and in how little time? Try $260,000 in info product revenue since May 2011!

Despite being relatively new to making money online, Rob has a wealth of knowledge to share on creating information products and getting massive amounts of traffic quickly.

In this podcast you’ll hear Rob and I discuss:

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Is This Why You Aren’t Making Money Online Yet? Results of the KeywordsBlogger Reader Survey

survey results

Image by GoodReader

I just finished analyzing the results of my recent KeywordsBlogger.com subscriber survey, and the results reinforced things that I’ve been hearing for a long time. A lot of newbie internet marketers:

  • Are annoyed by the amount of shameless “make money in your underwear” programs that take their money and offer no value in return;
  • Are confused by the number of online business models;
  • Are uncertain which online business model they should follow;
  • Are making little (or no) money from their sites; and
  • Are financially strapped

Now, that’s not to say EVERYONE is struggling. But these are shaky economic times, and it seems that a lot of people are feeling it. Which is why I ALMOST turned my Niche Sherpa Video Coaching Course into a free program…but ultimately decided against it. Instead, I’ll be turning Niche Sherpa into the ultimate “hold-you-by-the-hand” program for making money online.

More on that toward the end of this post. First, let me tell you what KeywordsBlogger subscribers said in my survey.
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4 Tips for Building Your Online Business in 2012

building your online business

Image by Shaun Pounder

I know, I know – another one of those “year-end round-up” posts!

Before you roll your eyes, let me ask you a question: do you periodically take a step back and critically examine what’s going well in your online business, and what could be working better? If not, you’re missing out on a great opportunity to build on your strengths and fix problems that might be holding your business back.

Over the past few days I’ve been reflecting on what’s happened in my own online business in 2011. It’s been a rollercoaster year. The year started out with traffic (and revenue) building steadily, then in mid-year my sites were hit with a severe Google slap. Due to the drop in rankings my traffic was cut in half, and my revenue also took a big hit. Now I’m in re-building mode.
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The Talk: Keeping Harmony Between Your Online Business and Relationship

Business and relationship

Image by BlogJeez

This is a guest post by Neal of ComputerCornerHawaii.com

If you are building an online business while living with someone in a relationship, or have been married for a certain amount of time, sooner or later you will end up having “the talk.” It may manifest itself in a variety of different forms but usually it has the same humble beginnings.

You are having a nice day or evening, the mood is calm and stress free. And then seemingly out of nowhere you hear “We need to talk about something.” The phrase may be a little different for you, but the connotations are always the same. The phrase I heard was “Honey, I would like to talk with you about something.” That is normally the ice breaker, unfortunately for some relationships it may also be a deal breaker as well.

What then follows is most often a long and drawn out conversation about the direction your life is taking, and how much “time you are wasting with this making money online thing.” It can get heated at times, there could be some yelling, but eventually saner minds prevail and the end result is most often a compromise of some sort. Or in the worst of cases an agreement to give up is submitted to your partner slash chairman of the international association of dream killers.

Finding Common Ground

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Are You Failing at Internet Marketing? Use This Checklist to Diagnose What Ails Your Online Business

internet-marketing

Image by IntelliSparx

Did you know that Clickbank signs up 3,000 new affiliate marketers EVERY SINGLE DAY?

I was stunned to read that figure (which was sent to me by one of Clickbank’s advertising reps last week).

Three thousand per day means that nearly 1.1 million would-be affiliate marketers join Clickbank every year.

And while those people might have a range of different reasons for chasing the affiliate dream (quit their day job; get a bit more income every month; meet Alex Whalley), they share one thing in common:

The vast majority of them are never going to make good money from their online business.

(According to a survey run by James Schramko, half of affiliate marketers make less than $10k per year from their business. And that’s just the results of his survey. I’ll bet the vast majority of affiliate marketers make no money at all).

But who can blame the struggling IMer, when making money online is so hard?

Why Making Money Online is like Being a Rocket Scientist

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The Awareness Ladder: How to Set Up Your Website for Maximum Conversions

Do you have a website that just won’t make any sales? Or are you building your first website, and are puzzled about how to structure it? Then this post is for you!

website conversions

Image by TechGig

In this post I describe an approach to structuring your website to optimize conversions – whether you define a “conversion” as a sale, email opt-in, donation, or whatever action you want your visitor to take.

But first, a refresher on how to put yourself in the shoes of your market – from marketing legend Eugene Schwartz.

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