Posts RSS
my photo

From the category archives:

Success Tips

Top 8 Challenges Facing Internet Marketing Newbies: Results of KeywordsBlogger Survey

by Moe Muise Success Tips

If there’s one thing the Great Recession has done, it’s forced a lot of people to reassess their careers and how they make money (if they’re fortunate enough to still have a career, and still be making money). The result? Well, one of the results has been a shift in people looking to start their [...]

Read the full article →

8 Components of an Online Business

by Moe Muise Success Tips

If you’ve read Michael Gerber’s book “The E-Myth Revisited”, you know that many business owners get caught in the trap of working IN their business, and not ON their business. What does that mean?

Read the full article →

2 Kids, a Full-Time Job, and No Spare Time: How to Build an Online Business When Life Is Hectic

by Moe Muise Success Tips
Thumbnail image for 2 Kids, a Full-Time Job, and No Spare Time: How to Build an Online Business When Life Is Hectic

Did you know that hunter-gatherers spent less time “working” than we do today? It’s one of the ironies of our era that despite an enormous amount of time-saving devices, we as a society are probably the busiest we’ve ever been in history. This has led to the rise of a huge “personal productivity” industry. Some [...]

Read the full article →

Affiliate Pinball: How to Stop Bouncing between Online Business Models

by Moe Muise Success Tips
Thumbnail image for Affiliate Pinball: How to Stop Bouncing between Online Business Models

One of the things I’ve learned during the last 3 years online is the power of FOCUS and PERSISTENCE.  I see a lot of newbies spinning their wheels (been there, done that), bouncing from online business model to online business model – usually models that have to do with making money as an affiliate. In [...]

Read the full article →

The Compelling Offer: Why You’re Not Making Sales, and What to Do About It

by Moe Muise Success Tips
Thumbnail image for The Compelling Offer: Why You’re Not Making Sales, and What to Do About It

Have you ever been browsing in a store and ended up buying something you didn’t plan to because it was such a great deal? Welcome to the world of the “compelling offer” – a key ingredient for any successful online business, but one that many newbies ignore. In this post I’m going to describe exactly [...]

Read the full article →

Get More Conversions: Key Points from Marketing Sherpa’s Landing Page Handbook

by Moe Muise Success Tips
Thumbnail image for Get More Conversions: Key Points from Marketing Sherpa’s Landing Page Handbook

If you’re just getting into PPC marketing, you’ve probably seen the term “landing page” thrown around a lot. Put simply, a landing page is any page on a website that a person lands on after they’ve clicked a search engine result or on an online advertisement. Back in the day, most marketers would simply make [...]

Read the full article →

Breakthrough Advertising: A Summary of Eugene Schwartz’s Classic Marketing Text

by Moe Muise Success Tips
Cover of Eugene Schwartz's book Breakthrough Advertising

Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing. Its publisher claims that the ideas in Breakthrough Advertising have generated millions of dollars in revenue for its readers, and this is one of the few books that I would believe that claim. I [...]

Read the full article →

Six Proven Principles of Persuasion

by Moe Muise Success Tips
Thumbnail image for Six Proven Principles of Persuasion

Anyone who’s been around internet marketing for a while is familiar with the concepts of “scarcity” and “social proof”. Here’s an example of these two concepts in action: “Hey {!firstname_fix}, Frank Kern is launching Mass Control 13.0! Dude, EVERYBODY is buying this product! You better get it quick, because there are only 13 copies left!” [...]

Read the full article →

Next Entries →