Hidden Gems: How to Find Uncompetitive Online Niches


Image by @socialtalent

One of the questions I hear most often from new internet marketers is “I’m just getting started. How can I find an easy niche to get my feet wet in?”

What people are really saying when they ask that question is, “I’ve spent a lot of money learning this stuff – and I can’t afford to spend any more money without making some back!”

I completely sympathize with this, because in my first couple of years in IM, I spent hundreds (nay, thousands) of dollars learning, with little money coming back in. And, gradually, my wife went from excited supporter to cynical observer. A typical conversation from those days:

Me (excited): “I came across a new IM course today by guru X. I just know that this is THE course that’s finally going to kick-start my online business. The guru said so on his sales page!”

My wife (eyes narrowing): “Uh, tell me again when you’re going to start making money with this “hobby”?

The point is this: all new internet marketers could do with a “newbie niche”. A niche they can ease into, learn from and earn from (even if it’s a small amount of money), and then expand into other areas. A niche that wouldn’t cost them $1,000 in Adwords spend in two days, with nothing to show for it.

A niche like farming, for example. Farm animals, to be exact. Farm animals is a market I got into about a few years ago. I was doing some keyword research, and stumbled across a particular type of livestock that gets decent search volume on Google every month.

When I looked into that market further, it seemed that there was strong unmet demand for an information product on how to profitably raise that particular farm animal. So, I launched a survey, and within a short amount of time had collected 300 responses. Many of the responses were from farmers who were looking to branch out into other types of livestock.

I had an information product developed that consisted of an e-book and audio interviews with six successful farmers (and a professor of Animal Science). To this day, I still sell that product profitably through pay-per-click (PPC) advertising.

Because there’s little competition in that market, the click costs are very low, and my conversion (i.e. sales) rate is pretty good. It’s the perfect newbie niche.

I can hear the question that’s going through your mind: “How can I find a niche like that?”

That’s what this post is all about! In the paragraphs that follow, I’ll outline some of the steps I use to find niches that aren’t crammed with competitors. You can use these 4 steps to find your own newbie niche.

4 Steps to Finding a Newbie Niche

From doing an intensive amount of niche research over the past few years, I’ve developed a list of criteria that I use when examining the viability of a niche. Those criteria fall into four categories. But everything starts with brainstorming a niche.

Step #1 in Finding a Newbie Niche: Brainstorming

A recurring theme through my free report (and this blog) is that to build a sustainable online business, you should first choose an audience to serve, don’t pick products.

Once you’ve chosen an audience, the next step is to research the problems and challenges facing that audience, and get in tune with their desires. This will set you up well to pick (or create) products to promote to them.

When I say that the first step in finding a newbie niche is to “brainstorm a niche”, I mean that you need to pick a topic that is of interest to your target audience – whether it be a pain point, a passionate hobby, or other type of interest.

There are a bunch of resources that I use to research topics of interest to my target audience, but one stands out from the crowd: Dummies” books.

If you’ve never heard of the “Dummies” books, then you must be…a dummy.

Kidding! (How do you like my strategy for growing my blog readership: insulting my readers!)

The “Dummies” books began way back in 1991, with the very first title: DOS for Dummies. The last time I had my VA update my categorized list of Dummies titles (which is a bonus in my Niche Sherpa Video Coaching Course), there were 1,874 books in the Dummies series.

What makes the Dummies books such a powerful market research medium is that they’ve done the research for you. The Dummies series has become immensely successful, and it’s a safe assumption that John Wiley & Sons (the publisher) does not launch a new book until they KNOW there’s a market for it.

So you can benefit from their research by simply browsing through the Dummies website, looking for books that are a match for your target audience.

Step #2 in Finding a Newbie Niche: Stability and Size

Once you’ve decided on a handful of topics by going through Dummies.com, the next step is to determine if the niche is stable and sizeable enough to pursue.

The stability of a niche is important, because you don’t want to choose something that is “here today, gone tomorrow”. A great example of this is fad diets, like the Atkins diet.

Now, that’s not to say you should stay away from weight loss as a niche! We all know how timeless that niche is, not to mention potentially lucrative. And the great thing about building an online business around weight loss is that you’ll constantly have new offers to promote to your audience.

What I’m saying is that you need to be careful not to choose a niche that is very narrow AND has the potential to die out soon.

So how do you check the “staying power” of a niche? One of the best ways is to use a tool called Google Trends.


Google Trends is a very straightforward service: type in the keyword you’re curious about, and Google will show you how stable the search volume has been for that keyword over the past couple of years.

The main audience for my online business is middle-aged, overweight males. So the first niche I’ve selected is one from my Dummies list that I think will appeal to my target audience: blues guitar. So, the keyword I’m going to start with is “blues guitar”.

Check out what comes up when I type “blues guitar” into Google Trends:


Hmmm…the “search volume index” (which is the blue line in the graph) has been declining steadily since 2005. I’m not sure why there’s been a decline in search volume (it would be interesting to explore that question), but the decline would lead me to NOT pursue this niche.

Let’s look at another one that might appeal to my audience – type 2 diabetes. I typed “type 2 diabetes treatment” into Google Trends and got this:


Definitely a more upward trend in the search volume there!

There are a couple of things to keep in mind about Google Trends:

  1. Your keyword has to have a high volume of keywords for Google to show you the trend. What does “high volume” mean? Nobody knows. You just have to enter your keyword and see if Google will show you the trend.
  2. Even when Google Trends shows a graph for your keyword, the period of time it displays varies from keyword to keyword. Sometimes the graph goes back 9 years; sometimes it’s only one year.

Next, let’s look at the size of the niche. To do this, I’ll use Google’s Keyword Planner (formerly the “Keyword Tool”).

Here are the results for “type 2 diabetes treatment”:



The results here are quite promising. Not only do keywords related to “diabetes treatment” get a good amount of search volume (over 25,000 exact-match searches per month), but there are keywords that imply intent.

Keywords that imply intent tell you very clearly what the searcher is looking for. As I’ve highlighted in the screenshot with red arrows, searchers are also looking for:

  • “diabetes symptoms”: this itself is not a good commercial keyword, but one that suggests a crapload of people have the health condition)
  • “diabetes diet”: needless to say, an entire business could be built on this keyword!

So after doing a bit of digging using Google Trends and Google’s Keyword Planner, the diabetes treatment niche looks pretty promising.

Step #3 in Finding a Newbie Niche: Niche Desire

Now that we’ve established that the “diabetes treatment” niche has good stability and strong search volume, we need to determine if the audience has what I call “niche desire”.

Put simply, “niche desire” means that the target audience has a strong emotional need to accomplish something – whether it be learning a musical instrument, overcoming a health problem, etc. The product(s) that you promote to your audience will help them satisfy that emotional need.

Here are two questions from a longer list that I use to determine niche desire:

  • Is the target audience actively searching for a solution? (E.g. on the search engines, in online forums, etc.)
  • Do people lie awake at night worrying about this problem?

In the case of the diabetes treatment niche, the “desire” that the audience feels is obvious – to rid themselves of a horrible health condition.

Step #4 in Finding a Newbie Niche: Competition

Competition is an obvious factor when choosing a niche. Building an online business is all about PERSISTENCE and the CONFIDENCE to push forward. Both of these can be cut short if you get killed by competitors in the first niche you attempt.

When looking for an uncompetitive niche, I keep these factors in mind:

Quantity and Quality of Existing Solutions

Markets that have a lot of high-quality products can be great to get into as an affiliate, except that your competition is probably going to be quite high.

In my opinion, these markets are best to enter once you have some experience under your belt, particularly if you plan to get most of your traffic through pay-per-click advertising. I’ve met many a newbie who has blown through thousands of dollars in PPC spend with few sales to show for it.

Here are a couple of the obvious places to research the quality and quantity of current products on the market:

Google Adwords. To do this is pretty straightforward: type the primary keywords for your niche into Google.com, and check out the ads that show up. (Paid ads will be on the right-side of the results page, and sometimes at the very top of the page.)

Here’s what I got when I typed “type 2 diabetes treatment” into Google:


LOTS of ads on this page, which is a good AND bad thing.

It’s good because if there are lots of advertisers, you can be confident that there’s money to be made in the niche.

It’s bad because of the obvious: a high level of competition.

So I would consider this to be a pretty competitive niche.

BUT, I wouldn’t rule it out, even if you’re a newbie. If this is a niche that you’re passionate about (maybe because you have type 2 diabetes yourself, or someone in your family does), you could get your foot in the door by going “micro” in the niche – in other words, finding a micro niche within the “type 2 diabetes treatment” niche.

  • Types 2 Diabetes Treatment for African-Americans, maybe?
  • Herbal Therapies for Types 2 Diabetes, perhaps?

I’ll bet most of these sites have never taken the time to survey their list, or conduct any kind of research on their target audience’s needs. I’m certain that there are unmet needs in this niche that an observant marketer could pick up on, along with unique positioning that could be used (like the African-American or herbal therapy angles).

Clickbank Marketplace. Clickbank is the largest online retailer of digital products (mostly ebooks and software), and their Marketplace has over 10,000 products.

To search the Marketplace just go to www.Clickbank.com/Marketplace, and type your keyword into the search box.

(Pro tip:the search function in the Marketplace sucks. To filter out the crap, look at the Filters on the left-side of the page, and put the number “1” in the box that says “Gravity”. That will filter out the thousands of products that haven’t made a single sale.)

When I searched “diabetes treatment”, I found dozens of digital products on diabetes treatment.

A couple of the diabetes treatment products in the Marketplace have excellent “gravity” (“gravity” indicates how many distinct affiliates have made a sale of a product in the past 90 days).

In the screenshot below I’ve highlighted two products: one has a gravity of 183, the other a gravity of 122, with affiliate commissions of ~$34.00. High gravity with a good affiliate payout is a sign of a healthy market.


Note: I mention the Clickbank Marketplace here because it’s an easy source of market intelligence. But by no means is it a great source of information. There are a lot of niches that have no products in the Marketplace, and in crowded niches a lot of the products are crappy. Take it with a grain of salt!

I should point out that even if there are lots of solutions in a market, you might be able to find a way to position your product so it’s both new to the market, and adequately fills your audience’s needs.

For example:

  • Can you introduce a new product in a format that is unique to the market – such as setting up a membership site or launching an online video course in a market that currently only has e-books?
  • Can you re-position a product so it appeals to a new audience segment – such as taking a “generic” diabetes treatment course and re-positioning it as a program designed specifically for baby boomers?
  • Can you add a hot new trend to an existing product – such as adding to a diabetes treatments course a module on new herbal treatments?

I hate to use a cliché (okay – I’m all about clichés ;), but when it comes to online business, the only limit really is your creativity.

Cost-per-Click of Main Keywords

Cost-per-click (CPC) on Google Adwords can be a great indicator of the competitiveness of a niche, and also of how much money people are making in that niche.


Because the more money advertisers are willing to spend per click, the more money they are probably making. (Note I said “probably”. There’s a theory held by some internet marketers that a high CPC in some niches is not an indication of profitability – it’s more an indication that there are a lot of dumb, deep-pocketed advertisers in that market.)

Let’s look at the CPC for the “diabetes treatment” niche again, and see what we can learn:


There are some HIGH cost-per-click bids in this niche. As you can see from the screenshot, the top 3 keywords cost $4.44, $3.88, and $8.30 per click.

As a general rule, I wouldn’t recommend that new internet marketers get into niches that have a high CPC, because if you’re going to make pay-per-click advertising your primary traffic source you might be bankrupted before seeing many sales.

And even if you’re going to try search engine optimization, you might be waiting a long time for traffic (markets that have a high CPC also tend to be harder to rank organically for).

Better to cut your teeth in a market that has a lower CPC, and will allow you to learn gradually.

But as mentioned above, a high CPC is usually an indicator of a healthy market – and you might be able to “niche down” to a micro niche that has less competition and lower CPCs.

Summing Up

In this post I showed some of the steps I use to find uncompetitive niches – niches that are a great starting point for newbies, because they have relatively little competition and low cost-per-click.

What I’ve shown you in this post is just the tip of the iceberg. I know from doing niche research every day that there is HUGE potential to exploit little-known niches. I’m talking literally hundreds, if not thousands, of niches that are either untapped or underserved.

This truly is the best time in history to be an entrepreneur. Never before have the barriers to entry been so low, and the potential rewards so high. As with anything else in life worth doing, however, capitalizing on this opportunity requires determination and a willingness to learn from one’s mistakes.

If you have a niche success story to share, please do so below. And as always, your comments are appreciated!

This post was updated in September 2014

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  1. says

    For several years, I’ve researched the subject off and on, around work and family commitments and all the “life” that happens while you’re in the day-to-day routine.

    Given the uncertainty of late caused by economic & political factors that are best discussed in another forum… I have decided to jump in. Easing into a niche seems like the ideal solution for avoiding “that” conversation with my wife (hey, I’d rather learn from your mistake 😉 ).

    Choosing an audience to serve [first], is brilliantly simple. However, as I’m not the sharpest knife in the drawer, could you elaborate on the procedure? The audience of Internet users is so large that it can be segmented into virtually unlimited segments.

    Are you talking about the more limited demographic segments represented in a site like Quantcast? If so, can you recommend some resources that will enable one to “back into” the right sort of audience? For example, Does it make sense to choose myself as an audience (Caucasian males, 35-50, with children, a specific level of education, income, etc.), or is there some other resource that will facilitate choosing demographic factors and affinities based on spending habits?

    I don’t want to over-think it. However, my assumption [borne out by your PDF] is that advance research and planning will mitigate the risk of loss (and the resultant conversation with “she who must be obeyed”).

    • moe says

      “She who must be obeyed.”


      Good one, Ron.

      First, regarding your assumption that “advance research and planning will mitigate the risk of loss”. Absolutely, 100% correct. If there’s one “mission” that I have for this blog, it’s this: to get internet marketers to rely much more on research, and much less on intuition.

      If you look at the most successful companies that were founded in the past ten or so years (Google, Netflix, eBay), what do they have in common? A focus on analysis, and understanding the needs of their customers. Deep understanding of your audience will indeed reduce much of your risk.

      Regarding how to select an audience, that’s probably the subject of an entire post (I’ll get working on it!), but I’ll say this for now: while audience selection is important, it’s less important than gaining a solid understanding of that audience’s needs.


  2. says

    Hi Moe, first I would like to thank you for this post. It shows that there is a right way and a wrong way to skin a cat. And this plays well with your eBook, “Finding a Niche: It Doesn’t Have To Be a Bitch!”. I wish I had found this information at the start of my journey, but hey no better time than the present. I have even given out some of the same wrong advise that other so called IMers think is so helpful. Needless to say I will be revamping my blog to be more consistent with the right way to build an online business.

    I am reading your book for the second time to glean anything I might have missed on my first go through.

    Again thanks for pointing me in the right direction.

  3. says

    I forgot to ask you my question in my first comment so I hope you don’t think I’m spamming.

    Anyway, I notice you talk a lot about CPC which has the potential to get a bit costly, can you discuss some other ways to find where the audience might hang out? I know about SEO and all but what I’m looking for is a cheep way to attract the target audience as my budget is zip right now. Are there like forums and such where one might find a target audience? If need be you can email me directly with a response.


    • Moe says

      Hi Don – I certainly don’t think you’re spamming! Spammers don’t write long, thoughtful comments – and their grammar is usually non-existent.

      To your question: in my experience, there’s a time/cost trade-off to getting website traffic. In other words, the methods that are the cheapest take the most amount of time to implement AND to show results. Those methods include article marketing, forum/blog commenting, web “nets” using Squidoo/Hub pages, social media, etc.

      I still think there’s a place for paid traffic in the arsenal of a new internet marketer, though. When I started selling my first ebook two years ago, I did so through paid traffic (Adwords), and was immediately profitable. I strongly believe the reason it (and my subsequent products) was profitable from the get-go is that I researched the needs of my audience. Because I knew exactly what they were looking for, my conversion rate was high. So I was able to pay for traffic, and still make a profit.

      I’ll get off my soapbox now 😉


  4. says


    Like Ron, I perceive your approach as more stable, mature and long-term than the endless stream of ‘gurus’ that I have allowed to take my time, energy and focus, as a beginner.

    It would be helpful (again, as Ron touched on) to have more guidance regarding exactly how narrow, how specific, how tight to make the criteria for a ‘super niche’ or ‘sub niche’.

    Anything further you could provide would be much appreciated. I have always tended to “fire, aim, ready”, as a human being, based on very early life extreme physical abuse. I am trying to untrain myself. I started a business that lasted 32 years because I ‘coat-tailed’ on a young company that I happened to get my first job with. All went fine for a very long time, until changes were sufficient to require real meaningful research to understand what was happening, and at that point, unfortunately 32 years into a prosperous business, I lost everything.

    I have an overwhelming need to earn money NOW and, based on my knee-jerk behavior described above, I have wasted five months with only money spent and no earnings.

    I will be watching and listening to anything further from you, Moe, because you are pretty much my opposite in this crucial area of ‘research’ and ‘knowing where the pain is’ before starting the chase.

    Thank you.

    • Moe says

      Hi Mark,

      Thanks for your comments – I appreciate the trust you’re placing in me, and will do my best not to let you down.

      Regarding the criteria for a sub-niche, it’s not so much how tight to make the criteria, but how clearly a particular “pain point” emerges from your research. Is there one (or two) things that you see people desperately looking for a solution for – and are there existing solutions on the market that address those pain points? I’ll try to explain this more fully in an upcoming post.

      I understand your need to make money now. A theme that seems to run through a lot of emails I’m getting is “things were going great for a long time, then everything went downhill when the economy crashed”.

      The only low-risk way that I know to make quick money in internet marketing is to do consulting to local businesses. I know some IMers here in Ottawa (Canada) who are doing quite well with only a handful of local clients. They charge each business $2,500 per month to do SEO, social media, etc, and they have their outsourced staff in the Philippines do most of the work. You might want to consider doing that, while building more “auto-pilot” sites that make money passively (through Adsense, affiliate offers, etc).

      The only other way I know to make quick money is promoting CPA offers through paid traffic, but there’s a LOT of risk in that. That industry seems to thrive on 20-year-olds who love riding rollercoasters.

      Hope that helps,


  5. says

    Also, Moe,

    Though I have spent my last dime and have not earned a dime, I am still aware enough to know that I need to learn more from you, or at least, guideance from you, regarding where to do enough learning so that I am actually earning some money.

    Again, any help in terms of clear direction, clearly laid out (so I can track it in spite of the ‘background noise’ I am currently experiencing due to anxiety) and follow the most effective path possible toward results and making a difference for others who are in pain.

    Mark Chandler

    • Moe says

      Mark, I’d be happy to help in any way I can. Can you provide a little more info in terms of what you want to achieve?


  6. says


    Thanks for sharing your knowledge and experience. It’s nice to read someone’s writing without them trying to sell us their latest information product that will make us super-successful over night. This is embarrassing to admit, but I’m one of those who have spent lots of money on many different info products, and I’ve yet to make any money online.

    Now I’m suffering from info overload in the worst way: I don’t know what to do or where to turn. I’ve bought and worked with so many programs, in fact, that my wife thinks I’m just “playing on the computer,” and I’ll never be successful. Maybe she’s right, but I hope she’s wrong.

    • Moe says

      Hi Mike – you’re certainly not alone. As mentioned in the post, I probably spent thousands of dollars in my first couple of years online (I purposely stopped keeping track because when my wife would ask, I could just tell her “I didn’t know” how much I was spending).

      Here’s the important point, though – I saw that money not as an expense, but as an investment. I can’t recall who first said it (it might have been Amit Mehta, one of the big PPC gurus), but the analogy that has really stuck with me is the cost of going to college versus the cost of starting an online business. We spend tens of thousands of dollars on college, then graduate after three or four years into a low-paying job, and don’t even flinch. But when it comes to investing some money and time into building an internet business, we expect it to happen overnight. And the make-money-online shysters prey on that.

      I’ve come to see building an online business like studying to be a doctor or lawyer. An investment of time and money is required; and one has to find a few good teachers to learn from.

      I don’t want to give you false hope, Mike, but I’m sure you’ll be successful if you choose one model to follow, and a handful of people to learn from (no more; too many creates too much noise). Then test, learn from your mistakes, and build on what’s working for you.


  7. says

    Hello Moe,

    I think I understand what you are saying in today’s post as I developed an e-book and website for a very small niche for the drycleaning industry. I am by no means setting the world on fire, but I have been selling manuals for over 8 years now and I am now ready to pursue the internet in a more active way. BTW, thank you for all this great information.

    My question revolves around a comment you made in the beginning of this article “…Uncompetitive Online Niches,” namely;
    “-I had an information product developed that consisted of an e-book and audio interviews with six successful farmers (and a professor of Animal Science). To this day, I still sell that product profitably through pay-per-click (PPC) advertising.”

    How was this product developed, by whom, and how did you get the audio interviews for your referrals? I am looking to go on auto pilot, but have not quite got the concept of where to go and how to choose a capable service.
    Any suggestions will be helpful.

    Again thank you for all your great information.

    • Moe says

      Hi Jerry – thanks for your comment, and for offering your niche as an example. I think drycleaning is an excellent example. Who would ever think that a marketer could make money selling info products related to the drycleaning industry? And yet there you are – making money from it!

      To answer your questions: to develop my farming info product, I hired an agricultural journalist through a freelance website (scriptlance.com, believe it or not). The journalist found the farmers for me, interviewed them, sent me the MP3s, and transcribed the interviews. Total cost: $500

      If you have any more questions about the process, just let me know.


  8. says

    Hi Moe

    You give “blues guitar” as an example of a niche you found on dummies.com. If you chose to pursue that niche, would you then modify your product, offer, and marketing message to fit your larger audience niche (e.g. middle aged men)? Or would this be an example of an niche that you would market independently of your preferred audience niches?


    • Moe says

      Hi Richard – I would definitely have a “persona” in mind when developing the product, the sales and ad copy, etc.

      I would then launch my site, and see what kind of people gravitate toward it – by monitoring emails to my inbox and comments on the site. People will tell you a surprising amount of information about themselves if you just let them (look at the comments on this blog for an example of that).


  9. Meg says

    It sounds like there’s actually a step before Step 1 – finding (or deciding on) your target audience. That’s where I’m stuck. I have no idea how to do that.

    • Moe says

      Hi Meg – you’re absolutely right, that should be the first step. Look out for a post on that topic next week.

      Thanks for reminding me!


  10. says


    As per usual you have provided a more than accurate account of the realities of what finding a niche is all about.
    I Really appreciate you popping over and supporting my own latest challenge, and I thank you for not only complimenting my take, but also for not getting upset about the fact that it was your report that first opened my eyes to this difference (did you get the feedback re: that?)
    I guess imitation is the greatest form of flattery :)

    I have bookmarked this post, as I have the last three actually.
    Slowly but surely becoming my favourite blogger.

    Moe Money indeed brother.
    I’ll keep you posted as to how things progress.
    I will be building two similar sites and monetizing one with Adsense and the other with Amazon, see what comes up.

    • Moe says

      Hi Alex – yes, I’m flattered! (And I’m also learning some things from your blog.) Your challenge is a great idea, and I’m sure it will be an instructive experience for everyone.

      Keep up the good work!


  11. says

    My first site is being built around the phrase ‘portable high chair’ becasue the comp and search volume told me it looked good (and I have two kids so its relevant to me LOL)

    After reading through your report and your last few posts I am beginning to wonder if I am not approaching this all wrong?


    • Moe says

      Alex, you said “My first site is being built around the phrase ‘portable high chair’ becasue the comp and search volume told me it looked good”.

      My thoughts: I have nothing against sites that focus on a single product (focus is definitely a good thing), but I would make sure to maximize the potential of your traffic by building a list from the site. People who join your list will mostly be parents of young children (there’s your target audience!), and you know from your own experience that new parents have a range of needs that can be monetized through:

      – Parenting books
      – Baby clothes, toys, etc
      – Sleep aids
      – Relationship help (!)
      – And on and on

      I would definitely put an opt-in form on your high chair site with some sort of freebie offer related to parenting. Once you’ve started building a list, you can survey your subscribers to find out what their most pressing needs are. That will give you solid ideas for affiliate products, and also info products that you can have developed.


  12. says

    These are key points. It is expressive that you really need to connect with the niche and have an interest in it or else you may just putter out when it does not go as easy as you may have been led to believe it would go.

    Thanks for the article.

  13. Duy Nguyen says


    I’ve spent almost 6 hours reading your blog posts, and things are getting clearer for me now :)

    But again, I’m feeling overwhelmed (and somewhat lonely – Damn information overload!). Maybe because I’m now more serious with my business than ever before, and I want to see REAL results badly (not overnight), so I force myself to sit down and read.

    I just want to tell you about my “little business” right now. I entered this IM stuff, affiliate marketing to be specific 3 months ago. From then on, I’ve learned so much. But just like you, I decided that if I just read, read, and read, nothing’s gonna happen. Therefore I finally took actions, although I did not know how well it would perform in the future, and how wrong it would go. I picked up a “make money as an affiliate” product from a guru I respect, and chose article marketing as my weapon to battling out there. I promote my affiliate link directly on EzineArticles.com (I own a domain name which is re-directed to my aff. link) and see what would happen. It’s been 2 months, and I’ve written and submitted 65 articles so far (English is not my mother tongue LOL). I know the niche I’m in is saturated, and I might get no cash in return. But I know I’ve gained precious experiences about article marketing, and how to build a profitable online business (that’s why I’m here with you).

    So, things might not be as sweet as I expected from the get go. But I think I won’t quit on it until I finish my goal (I’m in EzineArticles’s #HAHD6 – 100 articles in 100 days, and my personal goal is 105), and until I find out the REAL niche that I can kick in.

    OK, I’m not going to write an article here LOL. I just want to share my story to you, and to people who can read this. Now I’m feeling better because I know I’ll succeed with my business, and especially with your help 😉

    All the best!


    • Moe says

      Thanks for sharing your strategy, Duy. It sounds like you’re really disciplined – which I think is one of the core characteristics of successful IMers.

      Keep us updated on your progress!


  14. Valerie says

    Moe, thanks for all of the info you’ve elected to share w/us. Finding the niche first truly makes sense. When I described to my husband why I was “slow to get started”, as he felt the business was to take off immediately, he was able to back off. Thankyou for a more peaceful home.

  15. Ana Ferrufino says

    Is there anything more annoying than being nagged? Sorry, but you did say you were going to conduct a comparison review of Market Samurai and Micro Niche Finder on your ‘to do’ list :) I think it would be more than helpful to your readers and relevant to the blog.

    • Moe says

      You’re right, Ana – there are few things more annoying than being nagged 😉

      I still have that on my “to do” – unfortunately, it’s waaaay down the list!


  16. Ali says

    Hi, Moe.

    I am grateful to you for your highly expedient and precised article on this, it helps in a long way a beginner like I.

    I enjoy the part you explained about the use of topic research like the use of dummies book, but I do not understand how to use the Dummies website for research, when I got on there, quite okay, I saw many of the topics they have almost on every category of IM niche, but I do not know how you said you made use of them for research, no books are meant for download on topics they provided I think they are rather promoting books of theirs or as an affiliate.

    Can you please provide more elaborate explanation on how to use Dummies for research?



  17. Hùng says

    Hi Moe,

    I have just got your report yesterday and looked up your blog. This is really good formula for a newbie like me to step in online business. I only wonder that one of the first thing we need to do in the 4 steps as you mention above is to identify the target audience. So, do you have any technique to identify the right target audience? Where can i start to find my target audience?

    Hope that you can give some advice or tactics to identify the target audience

    Thank you and Best Regards

    • Moe Muise says

      Hi Hùng – thanks for your comment. There are a bunch of things you can do to identify an audience. Here’s one post that will get you started: How to Identify a Niche Audience to Serve.

      You might also want to check out my Niche Sherpa course. There are step-by-step instructions in the course on how to find an niche audience to serve, how to find out their needs, find (or develop your own) products to offer your audience, and much more.


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