“Lead scoring” is assigning a value or points score to the behaviors of your email subscribers.
For example: when a subscriber opens an email you might assign 1 point to their account; if they click a link in that email you might give them 2 points; etc.
Lead scoring is INCREDIBLY powerful when used correctly – because it allows you to respond to your customer’s needs on their terms, NOT blast them with emails when they might not be ready to hear from you.
In this quick video I explain:
Are you using lead scoring in your business? Any questions about how to implement lead scoring? Please leave a comment below!
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