Here’s what you’ll find on this page:
- What a “niche” is, and what “niche marketing” is
- How to do niche research: links to articles on this blog (in the order I think you should read them)
- How to do niche research: links to articles on other blogs
- My niche research products and services
Let’s start with a couple of quick definitions:
What Is A Niche?
Niche [nich] noun: a distinct segment of a market.
In a nutshell, niche marketing involves serving one part of a market, not just promoting a single product.
A niche can be sliced out of a larger market in many different ways. A niche market can consist of:
- A certain demographic group (for example: women aged 25-35, men aged 55-65, etc.)
- A certain psychographic group (“psychographics” identifies people by their Activities, Interests, or Opinions – for example: golfers, Democrats, etc.)
- Specific needs (for example: people who need a solution for back pain)
When a lot of people first get into Internet marketing, they’re often told to pick a product and start promoting it (usually by going into the Clickbank Marketplace and choosing a product that has high gravity).
There are a couple of BIG problems with this technique: what if that product suddenly gets pulled off the market? What if a new (cheaper or better) product comes on the market, and the product you’re promoting suddenly stops selling?
On the other hand, if you focus on serving the needs of a whole niche you won’t get burned when a product you’re promoting disappears or becomes uncompetitive – you can simply find another product to promote!
Just think about it for a minute: niches have multiple needs, but products don’t.
Your job is to serve as a “guide” for your niche, helping them solve their problems.
How to Do Niche Research: Articles on This Blog
Here are the niche research articles on this blog, in the order I recommend you read them:
This article crushes the myth that you have to be an expert in order to start a website or online business related to a specific topic. I know this from personal experience. I’m not an expert in any of the niches I make money from (except this blog!)
Did you know that there are three massive niches that will never, ever go away (online or offline)? Read this article to find out what they are, and how you can profit from them.
One of the things I strongly recommend to IM newbies is to start with a niche that they can make a little money in – to build confidence. The best way to do that is to start with a niche that doesn’t have too much competition. Read this article to find out how.
One of the things I stress in my free report on finding a profitable niche is that when you’re starting out, it’s much better to choose an audience to serve than choose a product to promote (because products can become unpopular, but audience’s can’t).
Read this article to learn how to find an audience.
Start with this article when you’re trying to brainstorm a niche market to serve.
Once you’ve brainstormed a list of niche markets, it’s time to narrow down your list to the ones that have the highest potential for success.
Once you’ve chosen an audience or market to serve, read this article for some tips on how to understand their pain points.
The title says it all…
“Desperate” buyers are people who have a problem that’s so serious that it keeps them up at night. You should be talking to them! Learn how to find this coveted species in this eyebrow-raising article.
Here’s a quick-and-dirty way to find out what’s on the mind of your market.
If you already have an email list (even a small one), or you have access to someone else’s list, this article outlines three solid ways to find out what products and services subscriber’s want.
This article isn’t strictly about niche research, but it’s a great primer on how to choose a Clickbank product to promote without getting killed by the competition.
Another one that’s a little outside the realm of niche research, but provides three sites that you can use to find affiliate offers to promote
How to Do Niche Research: Articles on Other Blogs
In this blog post, Pat Flynn, of the uber-successful SmartPassiveIncome.com blog, describes his “passions, problems, and fears” process for finding a profitable niche.
Great list of brainstorming ideas by Sugar Rae on how to find a niche to sell affiliate products in.
This blog post by Ryan Cruz is a good tutorial on finding a niche using keyword research and SEO competition.
This article is on the Wordtracker blog, and also focuses on using keyword research to find a niche.
My Niche Research Products and Services
If you haven’t read my free 60-page report yet, you’re missing out on the best primer to finding a profitable niche!
The report has been downloaded by thousands of IM newbies since I first released it 4 years ago. I recently updated it for 2014.
The report covers:
- How to brainstorm an audience to serve
- How to find profitable problems that a market will gladly pay to solve
- How to deeply understand the problems of your market – so you can choose (or create) products that are a perfect fit
- Much, much more
Niche Sherpa Video Coaching Course
Find a profitable niche in the next 60 days with my Niche Sherpa Video Coaching Course!
This is an in-depth, step-by-step course that will take you by the hand and show you exactly how to find a niche that you can make money from AND enjoy.
The course consists of:
- 12 training videos that guide you through my proven niche-finding process
- PDF cheat sheets
- Homework assignment for each module
- Niche Sherpa Members Community – my private online forum
- Market research (setting up an online survey or providing tips on how to do effective web research)
- Data analysis (once you’ve collected data through a survey or web research)
- Providing a “sounding board” on the niche you’ve selected
Have I missed something? Feel free to leave a comment below, or shoot me an email: moe at keywordsblogger dot com