Lead Scoring 101: How to Make More Sales Using Your Customer’s Behavior

“Lead scoring” is assigning a value or points score to the behaviors of your email subscribers.

For example: when a subscriber opens an email you might assign 1 point to their account; if they click a link in that email you might give them 2 points; etc.

Lead scoring is INCREDIBLY powerful when used correctly – because it allows you to respond to your customer’s needs on their terms, NOT blast them with emails when they might not be ready to hear from you.

In this quick video I explain:

  • What lead scoring is
  • How to implement it
  • How I’m implementing it in my business using Office Autopilot to build better relationships with my email subscribers and make more sales

Are you using lead scoring in your business? Any questions about how to implement lead scoring? Please leave a comment below!

Succeeding as a Clickbank Vendor: 7 Tips from Clickbank’s Beau Blackwell

succeeding as a cb vendorImage by @tmlcom

There are a ton of different ways to make money online: selling physical goods, generating leads for businesses, monetizing traffic with advertising…the list goes on.

I’ve always been a bookworm, so when I started looking into online business models and stumbled across Clickbank, I knew I had found the model for me.

Clickbank is both an affiliate network and an online marketplace for “digital information products” (things like ebooks and membership websites, as well as software).

Most importantly for internet marketers who want to sell their own information products, Clickbank serves as a dead-simple shopping cart and a place to find thousands of affiliates.

I’ve been a Clickbank “vendor” for several years. I love being able to package up information and sell it, and Clickbank makes it really easy to do so.

One of the things that Clickbank has lacked (until now) is “lessons learned” from their most successful vendors. In addition to the Clickbank Exchange (which I attended last year and was absolutely awesome), CB is starting to hold webinars where they share the secrets of their top producers. I recently attended their first such webinar (hosted by Beau Blackwell, Clickbank’s “Client Knowledge Guru”) and wrote up some notes on it.

In this post I’ll outline the key points I took away from the webinar.

First Things First: Are You An Author or an Infopreneur?

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KWBlogger Podcast #2: Get the Scoop on Clickbank with Super Affiliate Miles Baker

In this podcast interview, I’m joined by Clickbank super affiliate Miles  Baker of Clickscoop.com. Miles has been making money online as a Clickbank vendor and affiliate for 12 years (that’s right – I said 12 YEARS, not months!). He’s also one of Clickbank’s Top 100 Affiliates and Vendors, achieving membership in ClickBank’s exclusive Premier and Apex Elite programs for two years running.

In this podcast you’ll hear Miles and I discuss:

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Search Engine Optimization (SEO) for Newbies: The Ultimate Guide

If you’re new to search engine optimization, or are just frustrated trying to get your website to rank in the search engine, you’re going to love this video.

In the video I walk you through the basics of SEO, including the following topics:

  • What is SEO?
  • Steps to get search engine traffic
  • Most important SEO components (site architecture; content; links)
  • What is on-page SEO?
  • What is off-page SEO?
  • Top ranking factors (on-page and off-page)
  • How you should get started

If you’d like to download the Powerpoint presentation, you can do so by clicking here.

Here are a few of the key slides I cover in the video:
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KWBlogger Podcast #1: Jump on the Traffic Accelerator with Rob Cornish of GainHigherGround.com!

In my very first podcast interview, I’m joined by Rob Cornish of GainHigherGround.com. Rob has achieved an incredible amount of success in a very short period of time. How incredible, and in how little time? Try $260,000 in info product revenue since May 2011!

Despite being relatively new to making money online, Rob has a wealth of knowledge to share on creating information products and getting massive amounts of traffic quickly.

In this podcast you’ll hear Rob and I discuss:

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My Monthly Adsense Report: February 2012

GoogleAdsense

Image by @TurpyWeb

Welcome to my February 2012 Adsense income report!

This is the second instalment in my monthly Adsense income series – the series in which I completely expose myself (mistakes, blunders, omissions, lucky breaks, and skilful, intelligent manoeuvres alike)!

I’ll spare you the blathering – let’s get into the details:

Adsense Earnings for February 2012
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Is This Why You Aren’t Making Money Online Yet? Results of the KeywordsBlogger Reader Survey

survey results

Image by GoodReader

I just finished analyzing the results of my recent KeywordsBlogger.com subscriber survey, and the results reinforced things that I’ve been hearing for a long time. A lot of newbie internet marketers:

  • Are annoyed by the amount of shameless “make money in your underwear” programs that take their money and offer no value in return;
  • Are confused by the number of online business models;
  • Are uncertain which online business model they should follow;
  • Are making little (or no) money from their sites; and
  • Are financially strapped

Now, that’s not to say EVERYONE is struggling. But these are shaky economic times, and it seems that a lot of people are feeling it. Which is why I ALMOST turned my Niche Sherpa Video Coaching Course into a free program…but ultimately decided against it. Instead, I’ll be turning Niche Sherpa into the ultimate “hold-you-by-the-hand” program for making money online.

More on that toward the end of this post. First, let me tell you what KeywordsBlogger subscribers said in my survey.
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My Monthly Adsense Report: January 2012

Google-Adsense 2

Image by @FerramentasBlog

Welcome to my very first monthly Adsense earnings report!

In this post I’m going to share with you exactly how much money each of my websites made last month in Adsense revenue, along with the lessons I learned and my plans for next month to grow my income.

Now, you’re probably wondering why someone would want to expose themselves, with their naked bits flashing everywhere, by revealing publicly how much money they’re making.

Good wondering! I have a few reasons for discussing my Adsense earnings – in detail – on this blog:
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Email Marketing: How to Start Building a List and Developing Relationships in Your Sleep!

email marketing and list building 1

Image by @jorgegask

How many times have you heard “the money is in the list” and thought to yourself “that’s easy for YOU to say. I don’t even have two subscribers to rub together!”

I can tell you from my own business experience that regularly communicating with people via email builds trust and credibility – and once that trust and credibility are built up, it’s MUCH easier to make sales.

Here’s a screenshot from a few emails I sent to one of my lists this past Christmas. The emails were to announce a Christmas “sale” for an information product I sell in a farming niche (yes, farming. It’s an ebook and audio interviews teaching famers how to raise a particular kind of farm animal):

This handful of emails (which I’ll tell you more about in a minute) was to a small list, without any formal “launch” process, JV partners, or affiliates. I generated these sales just by sending a few emails to one list.

In this post I’m going to show you how to start building a list of your own, so you can start nurturing the relationships that lead to cashflow.

But first, let me take a minute to explain a few reasons why email marketing is so powerful.
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Split-Testing Your Way to Higher Profits

Split Testing2

Image by @creativeindie

This is a guest post by Justin Clark of AdChop.com

Want a simple way to increase the profits from your website or online business?  Split test!  Not only can split testing measurably increase your profits, I’d go as far as to say that your online business will be stuck in neutral if you don’t do any split testing.

In this post I’m going to explain why and what to test, and hopefully get you started on how to test.

What Is Split Testing?

Split testing involves testing 2 or more versions of “something” (an ad, a headline, etc) to find out which performs best.

As an example, you might test 2 different headlines on your landing page (half of your visitors see one headline, and half see the other headline) to find out which headline generates the most sales.  Once you discover which headline generates the most sales, you can start showing that headline to ALL of your visitors, and eliminate the poorly performing headline.

What Should I Test?

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