In this video I take you inside one of my running pay-per-click campaigns and show you the huge difference in CPA (cost-per-acquisition) that two ads can have.
In this campaign my objective is to get the visitor to opt in to my email list, in exchange for free videos.
One ad is getting a CPA of below $3, while the other ad is averaging closer to $7 – so the second ad costing me more than double!
Do you have experience with split-testing ads? Is so, what’s your experience been? If not, what questions do you have?