How many times have you heard “the money is in the list” and thought to yourself “that’s easy for YOU to say. I don’t even have two subscribers to rub together!”
I can tell you from my own business experience that regularly communicating with people via email builds trust and credibility – and once that trust and credibility are built up, it’s MUCH easier to make sales.
Here’s a screenshot from a few emails I sent to one of my lists this past Christmas. The emails were to announce a Christmas “sale” for an information product I sell in a farming niche (yes, farming. It’s an ebook and audio interviews teaching famers how to raise a particular kind of farm animal):
This handful of emails (which I’ll tell you more about in a minute) was to a small list, without any formal “launch” process, JV partners, or affiliates. I generated these sales just by sending a few emails to one list.
In this post I’m going to show you how to start building a list of your own, so you can start nurturing the relationships that lead to cashflow.
But first, let me take a minute to explain a few reasons why email marketing is so powerful.