Three Evergreen Niches You Can Serve for the Next 30 (or 300) Years

evergreen niches

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One of the most sensible questions I hear from new internet marketers relates to finding “evergreen” niches (in other words, markets that will be around for a long time).

I love this question, because it means people aren’t just looking to make a quick buck – they’re in it for the long haul.

Here’s a comment I received from a subscriber recently that sums up this sentiment:

“I am looking for a long term niche that is not just a quick buck scheme.”

If you’ve read my free report, you know that I strongly recommend that new internet marketers find a niche audience before they go looking for products to promote.

In other words, I don’t think marketers should be looking at products or industries before they gain an intimate understanding of their target audience.

In a nutshell, here’s the process I recommend:

1.      Find a niche audience

2.      Figure out what their problems are

3.      Find products that solve those problems

4.      Introduce the products to the audience!

It’s a very straightforward model. But having said this, I understand that some people (a) already have an audience selected, or (b) would like to find a market first, then work backwards to select an audience.

With that in mind, here are what I consider to be the best “evergreen” markets.

3 Evergreen Niche Market Ideas

The best way to think of niches that will be around for a long time is to use a term coined by a seasoned internet marketer named Travis Sago:

Health, Wealth, and Love

Let’s dig into each one:


According to a recent Harris Interactive poll, three-quarters of all U.S. adults have gone online to find health information, and 6 out of 10 online adults look up health info 1-5 times per month.

These numbers aren’t going to change any time soon. In fact, as populations in Western countries get disproportionately old (and internet-savvy), I’ll bet the numbers continue to increase.

But if people look for health information online, do they also buy health products online? My own experience, and that of many other website owners, is a definite yes!

I personally sell e-books and audio files through Clickbank, but that’s just the tip of the iceberg. Here are some other types of health products that sell online:

  • Health supplements
  • Health food
  • Medical equipment (e.g. pedometers, weighing scales)
  • Health e-books (weight loss, acne)
  • Health membership websites (e.g. for weight loss, muscle-building)

So it’s clear that the health niche will be going strong online for years to come. If you’re interested in building your online empire around health, check out this comprehensive listing of health problems.


“Wealth”, in this case, refers to our unceasing desire to make more money and improve our financial situation.

Unfortunately, there are a ton of get-rich-quick scams online. My advice: if you come upon a website that promises to “make $43,706.53 fly into your pockets overnight while you sleep”, you should run away. And run fast!

But if you’re interested in legitimately helping people make more money, there is a heck of a lot of demand. Consider these points:

  • Of the 20 most-popular products in the Clickbank Marketplace, 12 are related to making money (and of the remaining eight, three are health-related – there’s that niche again!)
  • Books on personal finance regularly top the Best Sellers list (one example: Robert Kiyosaki’s personal finance series Rich Dad, Poor Dad has sold 26 million copies to date)
  • There are a ton of finance-related keywords that get good search volume (such as “make money”, with 3,350,000 monthly searches, and “get rich”, with 301,000 monthly searches)

(Hmmm…come to think of it, now I understand why there are all those get-rich-quick scams online!)

Besides the evergreen nature of this niche, there’s another reason why “wealth” is a compelling market: because there’s a distinct difference in the “mental accounting” that takes place before a person buys from you. Allow me to explain:

When a person buys a product that will not help them make more money (like a car or a television), they will usually register that purchase as an “expense” in their minds. In other words, they kind of see it as money down the drain.

But when people buy something that will help them make more money, that “expense” turns into an “investment”. This is how people can rationalize paying $5,000 for a weekend seminar on real estate investing, for example.

So the “wealth” niche has at least three things that make it attractive: (1) a lot of people interested in it; (2) timelessness; and (3) an audience that can easily justify spending (I mean, investing) money


How does that 70s disco song go?

“Love is in the air

Everywhere I look around

Love is in the air

Every sight and every sound”

Alright, before your mind is taken over by bell-bottoms and bad moustaches, let’s discuss the final evergreen niche that you could build your niche empire around.

The “Love” niche consists of all those relationship sites you see around the web – from advice sites like Dr. Phil’s, to dating sites that get huge traffic, like Plenty of Fish and (interesting stat: claims that over 250,000 people a year find a partner through their site).

Here are just a few of the “sub-niches” that you could attack within the Love niche:

  • Marriage advice
  • Dating tips
  • Sex advice
  • Physical products (I won’t describe these here – this is a family-friendly blog)

To get an idea of the type of information products that are selling online in the Love niche, head on over to the Clickbank Marketplace and see how many e-books are selling like hotcakes.

(One example: the e-book “The Magic of Making Up” has a “gravity” of 386, which means 386 different affiliates have sold at least one copy of it over the past 3 months. And that’s just one e-book – there are dozens more in the Marketplace with high gravity.)

Why You Should Build Your Sites Around Evergreen Niches

There are many reasons why you should focus your online business on evergreen niches (including the huge traffic they get on the web), but one of the most compelling is that there will always be a demand for products in these niches. And that means you can build a sustainable business around them.

Here are two reasons why these niche markets will ALWAYS be around (in my opinion):

  • There will never be a one-size-fits-all solution to the problems in these niche markets.

If you think about it, we all have different body types, emotional problems, and financial problems. And because our individual circumstances are unique, so are the potential solutions to those problems.

  • The problems people face in these niche markets are timeless.

As long as different people have different metabolisms, eating habits, and exercise habits, there will always be overweight and obesity; as long as people are imperfect, they will always have self-esteem and relationship problems; and as long as our economy (and social status) is based on money, people will always want more of it.

Interestingly, Eugene Schwartz, in his classic book Breakthrough Advertising, refers to weight loss as an “old” industry. That’s not too surprising – until you remember that Breakthrough Advertising was written in the 1960s!

So weight loss was “old” even 50 years ago – and I’ll bet the “wealth” and “love” industries were old then, too! And they will continue on into the future, until science progresses (or regresses, depending on your perspective) to the point where people become robots.

Now, at this point I have to put in my obligatory plug for focusing on a niche audience. If you do decide to focus on finding a niche market first, PLEASE, PLEASE back up once you’ve found a market and ask yourself this question:

“What is my primary target audience for this market?”

All of the evergreen niches I’ve described in this post contain many different target audiences (young mom, middle-aged white male, etc.), because most people are in need of health, wealth, and/or love help at some point in their lives.

The key to breaking into these niches, though, is to know how to position your offering in the most targeted way. In other words, a young mom will probably need different relationship help than a middle-aged male. How are you going to design your website, and craft your messages, to convince your target audience that you’re the one to help them?

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  1. says

    These are the three markets that will not grow old aren’t they. I have niche sites that have done well for years in health. Look at network marketing and you see the same trend.

    Thanks for the information
    Bill Wynne

    • moe says

      Health is the niche I focus on too, Bill – targeting middle-aged males. There’s certainly an insatiable demand for information (and solutions) in that niche.

      Thanks for your comment!


  2. Jimmy says

    Each of these blog posts elaborates the main points in your 60 page report. I like that very, very much.


    • moe says

      Thanks for pointing that out, Jimmy – that’s my plan!

      I’ve had a lot of feedback from subscribers on what they’d like to learn, and I’ll be trying my best to answer everyone’s questions in the coming weeks.


  3. says

    Hi Moe

    Would you agree that it makes sense to target your own age/gender/demographic – especially if you are going to promote products using your own name and online ‘persona’ (as advised by most Internet marketers)? After all, people are always going to identify with someone they can relate to. For example, no young mom is going to take my advice seriously compared to another mom who has been through the same experiences.

    • moe says

      Great question, Richard.

      I think your suggestion makes complete sense, with one caveat: a lot of people who think “I’m the market” also think they know instinctively what that market wants. That can be a big mistake.

      Sometimes, when we belong to the audience that we’re also targeting in our marketing, we can be blinded by our own experiences and biases. The remedy for that is research, of course.

      I’m continuously monitoring the needs of my target audiences through surveys, forums, etc., along with reading the emails of customers. That enables me to remain (somewhat) objective in understanding what their needs are.

      Thanks for your comment!


  4. Meg says

    Moe, about the health niche – this is something I could work in because I have a background in both mainstream and alternative health care (nursing and massage therapy). But those backgrounds also make me aware of liability issues in these areas. Do those issues have to be addressed in the content (ie with some sort of disclaimer), even if you’re promoting someone else’s product as an affiliate? I’m new at this and would like to start with something I know, but I’m concerned about liability.


    • moe says

      Excellent question, Meg, and I think it’s one that a lot of people in the health niche overlook. I always include a bold disclaimer on the Preface page of my health e-books, stating that I’m not a doctor (or medical professional of any kind), and that the contents of the book are for informational purposes only.

      WebMD has a good disclaimer that you could use as a model here.


  5. Steve MacCormack says

    Lovin’ the info Moe!! I’m glad I kept digging for more info and found your stuff!
    many thanks and keep on postin’!

  6. says

    Hi Moe
    Some good info here and I liked your report, very helpful.
    These 3 evergreen niches are really competitive, like a big secret that everyone knows!
    I wasted about 2 years messing about with the ‘make money brigade’ – got very confused and decided to set up a site about our own German Shepherd Dogs.
    I didn’t realise how many sites there are in the dog niche either!
    But at least my site is completely original showing our own dog pictures and giving plenty of free advice and tips.
    So as you say in your report, if you have a passion – build a niche site around it.
    Graham in UK
    P.S. Still got lots to do with the new site – never stop learning new things!

    • moe says

      Hi Graham,

      I agree that these are competitive niches – the key is to stake out a sub-niche and position your product to meet the needs of a well-defined audience. Take a look at the Clickbank Marketplace under “Diets and Weight Loss”. There are products for people over 40, people with diabetes, etc. The biggest mistake a marketer can make is to take a “generic” approach to these evergreen markets – try to target everyone, and you’ll end up pleasing no one.

      Good to see that you’ve focused your efforts.


    • moe says

      Hi Naveen – unfortunately, there is no easy way to earn money through Clickbank (or any other affiliate network). Internet marketing is very much a “trial and error” process, where you have to try a number of things and see what works for you.


  7. edgar says

    Hi Moe, you have given some great thoughts and thank you so much for these secrets on niches that you have shared.
    I have just one question, do you use any tool for researching keywords such as Market Samurai? Can you give some of your thoughts on your own techhiques?

    • Moe says

      Hi Edgar – many thanks for your thoughts on the post.

      Regarding keyword research: I use a handful of techniques to find keywords, but it depends on what I’m trying to accomplish (e.g. find keywords to rank for organically; find keywords to advertise on through pay-per-click advertising; etc.).

      I’ll be covering these techniques in detail in a new course called Niche Sherpa. Stay tuned for more…


  8. says

    Great article! In my opinion, you need to target a niche which is less saturated with keyword popularity so you can get on top of the serps straight away.

  9. nicholas says

    moe i agree and like your approach to identifying and deciding on a niche to understand the needs of that niche to be able to serve them better and create value for that audience.i also like the concept of been a niche journalist,it really takes away the apprehension and fear of feeling you need to be an authority on your topic to be heard.i look forward to learning a lot from you and hopefully working on some projects with you.thanks nick.


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