Welcome to my February 2012 Adsense income report!
This is the second instalment in my monthly Adsense income series – the series in which I completely expose myself (mistakes, blunders, omissions, lucky breaks, and skilful, intelligent manoeuvres alike)!
I’ll spare you the blathering – let’s get into the details:
Adsense Earnings for February 2012
In February I made $947.30 in Adsense revenue.
That’s lower than January (and is certainly not moving me any closer to my goal to earn $10,000 per month in Adsense in 2012).
In the paragraphs that follow I’ll talk a little about WHY I think my earnings didn’t go up last month. But first, here’s a table showing the breakdown in Adsense earnings for February:
Some observations on February’s earnings:
In my January report, I noted that most of my Adsense revenue came from two or three sites. That was also the case in February.
Here’s a graph showing the distribution of income from my sites. It’s almost identical to January:
Why hasn’t much changed from January to February? Because I only made one change to my website portfolio in February – changing where the ads are on all of my web pages. (More on that in a second.)
You’ve probably heard the definition of insanity: doing the same thing over and over, and expecting a different result each time. Bottom line: if you don’t change things up, don’t expect to see improvements.
At the beginning of February I had my VA change the ad layout on all of my sites, so they followed the same layout as eHow.com. The eHow.com layout basically goes like this:
Here’s the layout in action:
What was my reasoning for following the eHow.com ad layout? I assumed that if a successful site like eHow.com is following a certain page layout, then it must be good.
Wrong! Testing proved otherwise. My CTR fell by ~12%, which impacted my overall revenue.
This result is actually consistent with the conclusions of Michael Campbell’s excellent (and free) Ultimate Heatmap report, which states that the areas of a web page that attract the most eyeballs are (1) the content column of a web page (specifically, (a) the top of the content column where the navigation and article title usually are, and (b) the bottom of the page just above the fold) and (2) the left sidebar.
Adsense Lessons I’ve Learned Over the Past Month:
So even though CPC went up, my overall revenue was down. This is because fewer pages were viewed on my sites, and also because the CTR was lower.
What this means for you (and me) is that it’s important to get people to stay on-site for as long as possible, and view as many pages as possible – because the more pages they view, the more ads they’ll be exposed to, and the greater chance they’ll eventually see an ad that tickles their fancy and click on it!
Fortunately, this is in line with one of Google’s new rankings rules – reducing the bounce rate of your site. So if you make changes to your sites to encourage people to stay on the site, you’ll not only get more clicks, but Google will reward you with better rankings.
Related to that point, I’m thinking it’s going to take longer than I expected to sell my first sites on Flippa – because getting a good amount of organic traffic will take some time, and I’ve noticed that Flippa buyers want to see some site history before they’ll pay a good price for it.
Plans to Increase My Adsense Earnings in March
Here’s what I plan to do to try to increase my Adsense earnings this month:
So in March my VA will be adding over 100 new articles to my sites (setting them up to auto-publish at regular intervals).
I’m also trying something new: I recently hired someone from Scriptlance to gather information on all the health centers in the U.S. that deal with a particular health condition. In total, there are over 1,500 such centers in the U.S. I also hired someone to take that information and add value to it by inserting a little extra information, along with an image and related Youtube video. When the posting of this content is done, I’ll have 1,500 pieces of content on “auto-drip” publishing on one site. I’m expecting that to bring in incremental traffic over time.
Here’s the placement I’ll be testing:
The learning continues! In February I learned that:
Now your turn. Any questions?
I've been making money online since 2009 and have a passion for research. My focus is niche research: finding profitable niches, keyword research, and competition analysis, as well as creating outstanding content.
My Monthly Adsense Report: January 2012
How to Find Keywords with Low Competition and High Search Volume: The Ultimate Guide
My Adsense Challenge: How to Earn $10,000 per Month in Adsense Revenue
How I Went From $0 to $2,000 per Month in Adsense Revenue (and How You Can Too)