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If you’ve been thinking about getting into Amazon affiliate marketing but haven’t been able to find a niche, this is the guide for you.
In this guide I cover 68 niches that:
The Amazon affiliate program represents a unique and exciting opportunity in 2019, for some obvious reasons, and for other reasons you might not be aware of (more on that below).
Let’s get straight into it…
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Obligatory Disclaimer
This free guide will not make you money.
This guide is meant to guide you to some of the best low-competition (at the time of writing), evergreen niches that you can promote as an Amazon Associates affiliate.
But in no way am I guaranteeing that by simply reading this guide you’ll become rich and be able to hire a harem of buxom wenches to feed you grapes all day.
Bummed out? You shouldn’t be.
Online business – just like the bricks-and-mortar kind – weeds out people who are lazy and give up easily. If you’re a hustler and you take a long-term view of making money online, then you too can experience the magic of turning your keyboard into a monthly income. I know a lot of sales pages in the make-money-online niche promise “push-button riches”. I’m telling you the opposite is the case.
Making money online requires persistence, perseverance, patience, and other words that begin with the letter “p”.
With that in mind, this guide gives you information that you can act upon. But you need to act - and persevere - to get results.
Amazon Disclaimer: I don’t work for Amazon, and I don’t claim to speak for them. This guide presents information related to products and product categories on Amazon.com that I researched on my own, without any input by Amazon staff (although in my dreams Jeff Bezos often whispers sweet business wisdom in my ear).
Bottom line: this guide is in no way affiliated with Amazon, the company.
What This Guide is All About
The Amazon Niche Site Opportunity…
Everyone knows that Amazon is a huge online retailer...
But did you know that nearly 50% of all online sales in the US are made through Amazon, which works out to an insane 5% of all retail spend in the country?
Check out this pie chart that shows Amazon’s percentage of US e-commerce sales versus puny competitors like Walmart and Ebay:
Here’s another interesting graphic by Emarketer that shows how Amazon stacks up against the other top 10 U.S. ecommerce sites:
What makes this sales gusher great (for you and me), is that Amazon also has a huge affiliate program.
In fact, the Amazon Associates program (as their affiliate program is called), was the first major brand to offer an online affiliate program when it was started back in prehistoric 1996!
It’s estimated that Amazon has up to 1 million sites in its Associates program. Not all of those sites are “making it rain”, but there are still lots of online entrepreneurs who are killing it with Amazon affiliate sites in a short amount of time (and many others making modest sums – and rising).
There are a few things that I find exciting about Amazon affiliate sites in particular:
But Finding a Niche is Hard…
A number of years ago I ran a survey of my readers asking what their biggest problem was finding a niche.
Nearly 700 people completed the survey (a pretty good sample), and the top two answers (by far) were:
My interpretation of those results was this: because most people recognize that niche selection is crucially important (in getting traffic and making money) they want to reduce the risk in finding a niche.
And that’s one of the reasons why I created this guide: to use my ten years of experience making money online to help separate the wheat from the chaff and pick out the niches with the best chance of success.
So that’s why I created this guide for you. But rational human beings usually aren’t selfless, are they…
What’s in It for Me…
Some people have asked me: “Why give away these niche ideas? Why not just keep them for yourself?”
Beyond the fact that I don’t have the time or interest in building hundreds of niche sites (I currently have a small portfolio and am happy to slowly add to it), I have one selfish reason:
My goal is to turn my passion for niche research into a business.
I spend hours every day doing niche research inside my go-to tools (especially Ahrefs) and writing up findings. I come across new niche opportunities literally hourly.
I could just save those opportunities to my hard drive and call it a day. But why do that when I can provide services that help others realize their dream of making money online?
So if you’d like to help me help you, please go to my Services page and let me know how I can help you accelerate your dream of building and growing one (or many!) profitable niche sites.
Tip: If you want to learn more about Amazon’s affiliate program, along with some expert tips on how to make money with the program, check out these tutorials:
And Jawad Khan has some great points against focusing on one affiliate program in his article 9 Reasons Why Starting an "Amazon Affiliate Site" is the WORST Thing You Could Do as a Newbie (And What You Should Do Instead)
P.S. If you want to read a really interesting history of affiliate marketing, check out affiliate veteran Zac Johnson’s epic timeline (he’s been making money online since 1995(!)
How I Found These Niches
My team and I followed these steps to find the 68 low-competition, evergreen niches in this guide:
That’s the process, in nutshell.
Now, before jumping into the specific niches, please read the next section to learn exactly what you should do after reading this guide…
What to Do After Reading This Guide
Let me start with what you should not do after reading this guide…
You shouldn’t pick one niche that seems lucrative, then whip up a “review” website that consists of 10 pages, each page a review of a product on Amazon.
Why is that a bad idea?
Because you’ll likely fail. Fail to get traffic and fail to make money.
That’s because Google (and other traffic sources) wants to see new sites that are useful and make a contribution to the web.
That means doing more than simply reviewing products.
If you know anything about SEO, you’ve probably heard that Google is all about “EAT” these days…
EAT is an acronym that stands for:
So Google wants to see content that is thorough, well-researched, and shows that the site is a trusted source of information (put another way: a topical authority).
Which is why I’d like you to make a subtle mind-shift when reviewing the product categories this guide…
Instead of thinking “I’m going to review X number of products and make a killing!”, start with this question:
“How can I cover this niche in a way that’s valuable to my audience?”
So I’m asking you to shift from “How can I quickly make a buck?” to “How can I serve my audience?”.
That means creating a site that:
As well as having content that helps your audience make informed buying decisions (i.e. product reviews and lists of the “best” products for various needs).
Alright, I’ll get off my high horse now!
So here’s how I suggest you proceed after reading this guide:
1.
Pick a few niches. ALL of the niches in this guide can be profitable and are currently making money for some affiliate marketers, so don’t worry about whether or not the niche can make you money.
Having said that, once you’ve identified a handful of niches that interest you, make sure you consider what type of need is motivating members of the niche’s audience
Tip: if you can’t strongly associate one of those types of needs with the niche, scratch it from your list.
2.
Find the lowest-competition keywords for those niches. That means finding both informational and commercial (aka “buyer”) keywords, because, as mentioned above, you want to create a balanced site that Google and your users find helpful.
Note: this step can MAKE or BREAK your online business. I’ve lost track of the number of times I’ve been doing research in Ahrefs and come across a niche site that’s getting a pitiful amount of traffic because it’s targeting the wrong keywords.
3.
Find offers to promote that are related to the low-competition commercial keywords you’ve identified. You can use this module from my guide to learn how to find offers to promote.
4.
Decide how to "position" your site. You want to focus narrowly enough that you can cover your niche comprehensively and become an authority in your niche.
5.
Choose a domain name that best reflects the positioning of your site.
6.
Set up your website to make sales. This is another crucial step, because even with low-competition keywords, the best content, and good affiliate products to promote, if your website is not structured in a way that turns visitors into customers, you'll be missing out on a lot of money.
7.
Create compelling website content focused on the low-competition keywords. This ties in with the keyword research step above. You want your website to have content that speaks directly to your visitors' needs and conveys empathy. Empathy builds trust - and leads to sales!
8.
Do a little search engine optimization to start getting organic traffic to your site.
The beauty of targeting low-competition keywords is that you don't have to do much (or any) SEO in order to get traffic to your site.
(With most of my sites, I just set up a couple of social media accounts that are linked to the new site and start posting from those accounts. That's usually enough to get things going…).
But there are a handful of SEO steps you can follow if you want to give your new site an added boost (check out Matt Diggity’s backlink blueprint, or Authority Hacker’s linkbuilding technique).
Doing it yourself is great if you have the knowledge, confidence, and time to get all of the necessary steps done.
But if you’re new to internet marketing, or if you find all of the “moving parts” to be a bit overwhelming, or if you just don’t have much free time, you might want to consider one of the following options:
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68 Amazon Niches for 2019 (and Beyond…)
Click a link below to go directly to the specific market or niche:
Market | Niche | Market | Niche |
|---|---|---|---|
Arts & Crafts
If you’ve ever hung out at a sewing supplies shop (and who hasn’t?) you know that arts & crafts is certainly a market with many “passion” niches.
One of my sons is a passionate sewer (tip: apparently they call themselves “sewists”) because he’s really interested in fashion design.
One time we were at a sewing supplies shop and a lady who worked there said “Once you get into sewing, you’re in for life!”
And even though that lady looked 170 years old, Millennials are getting into crafting in a big way. In fact, a study by the Association for Creative Industries found this:
“Today, crafters are the youngest they’ve ever been” and “the largest percentage of crafters (41%)…are between the ages of 18- and 34-years old”.
Mark Hill, CEO, Association for Creative Industries
Evergreen market!
Here are some supporting statistics by Forbes:
Now let’s get into some Arts & Crafts niches that are popular on Amazon:
Scrap Booking
Topical Keyword | Keywords in Ahrefs |
|---|---|
Die cutting machine | 3,290 |
Note: The most popular product in this category – the Cricut cutting machine – has huge search volume. The seed keyword “Cricut” has 219,675 related keywords!
Painting
Topical Keyword | Keywords in Ahrefs |
|---|---|
Airbrush kit | 4,900 |
Art easel | 4,829 |
Embroidery
Topical Keyword | Keywords in Ahrefs |
|---|---|
Embroidery machine | 66,847 |
Sewing
Topical Keyword | Keywords in Ahrefs |
|---|---|
sewing machine | 311,798 |
sewing table | 13,265 |
How to Make More Money from the Arts & Crafts Niche:
Babies
“I’m gonna take every single dollar they have...”
Baby products are an awesome online market for a bunch of reasons:
Below I’ve grouped the most popular Amazon baby products into niches based on needs. You could start a niche site around one of those needs, or go micro-niche and target just one product category:
Baby Safety
Topical Keyword | Keywords in Ahrefs |
|---|---|
Car seat | 442,197 |
Baby monitor | 53,360 |
Baby Transport
Topical Keyword | Keywords in Ahrefs |
|---|---|
Baby carrier | 35,363 |
Stroller | 258,663 |
Stroller board | 1,321 |
Diaper bag | 41,627 |
Baby Sleep
Topical Keyword | Keywords in Ahrefs |
|---|---|
Bassinet | 43,225 |
Crib mattress | 17,890 |
Baby lounger | 582 |
Baby swing | 19,952 |
Baby Feeding
Topical Keyword | Keywords in Ahrefs |
|---|---|
Breast pump | 58,364 |
High chair | 71,033 |
Bottle warmer | 8,864 |
Baby Health
Topical Keyword | Keywords in Ahrefs |
|---|---|
Baby monitor | 53,462 |
Nasal aspirator | 2,599 |
Baby Exercise
Topical Keyword | Keywords in Ahrefs |
|---|---|
Play pen | 5,335 |
Play yard | 10,628 |
Baby activity center | 866 |
How to Make More Money from the Baby Niche:
Beauty & Personal Care
IMO, the beauty market is one of the best online markets to enter for an affiliate marketer.
Consider these points:What’s even better, Amazon appears to be making aggressive moves into the market:
“With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty”
Emarketer, “Amazon's Health and Beauty Sales Soar”
Emarketer estimates that US sales of health, personal care and beauty products totaled $16.00 billion in 2018, with those combined categories being the third fastest-growing (after Food & Beverage, and Apparel & Accessories).
I’ve grouped the top evergreen Amazon product categories into niches (again, you could target an entire niche, or just one product category):
Hair Care
Topical Keyword | Keywords in Ahrefs |
|---|---|
Shampoo | 693,763 |
Hair dryer | 90,019 |
Hair clipper | 15,368 |
Curling iron | 47,368 |
Flat iron/Hair straightener | 65,273 and 33,364 |
Hair Removal
Popular Product Category | Topical Keyword | Keywords in Ahrefs |
|---|---|---|
Electric shavers (face, for men) | Electric shaver | 19,280 |
Enter your text here... | Electric razor | 25,050 |
Body hair removal (women and men) | Epilator | 17,587 |
Cell | Home hair removal | 4,779 |
Skin Care
Popular Product Category | Topical Keyword | Keywords in Ahrefs |
|---|---|---|
Makeup | makeup mirror | 16,321 |
Cell | makeup brush | 44,935 |
Cell | makeup airbrush kit | 705 |
How to Make More Money from the Beauty Niche:?
Camera
This picture isn’t related to the cameras covered in this section, but I find it hilarious
Action Cameras
Topical Keyword | Keywords in Ahrefs |
|---|---|
Action camera | 50,440 |
Gopro accessories | 3,965 |
Body Cameras
Topical Keyword | Keywords in Ahrefs |
|---|---|
Body camera | 27,096 |
Spy Cameras
Topical Keyword | Keywords in Ahrefs |
|---|---|
Spy camera | 37,130 |
"Best Camera For.."
Many of the keywords in this niche can be grouped into related themes.
For example, there are ~30 low-competition keywords containing the words “best camera for sports”, including “best camera for indoor sports”, “best camera for youth sports”, etc.
Focusing on any of these thematic clusters would be a great angle for a niche site.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Best camera for | 65,378 |
Camcorders
Topical Keyword | Keywords in Ahrefs |
|---|---|
Camcorder | 94,440 |
Binoculars
This niche would lend itself really well to any nature activity that involves watching things. Some ideas:
Topical Keyword | Keywords in Ahrefs |
|---|---|
Binoculars | 95,680 |
Telescopes
This niche would be a great tie-in with the binoculars niche. Lots of low-competition keywords.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Best telescope | 7,376 |
Electronics
Electronics are massive on Amazon, with computers and consumer electronics being the leading product category in the Marketplace (2018 sales: $65.82 billion).
You could guess that from the Google search volume. Type “headphones” or “speakers” into any keyword research tool and you’ll see that there are millions of searches per month.
Here are some excellent niches to check out in Electronics:
Biometrics
This is another great "emotional needs" niche that ties in safety.
Popular product categories on Amazon:
Topical Keyword | Keywords in Ahrefs |
|---|---|
Biometric safe | 3,358 |
Biometric lock | 1,689 |
Biometric clock | 790 |
Headphones
I couldn’t find any studies to back up this claim, but eyeballing the keywords in this niche tells me that it must be one of the biggest product categories on Amazon.
There are literally millions of different keywords that people are typing into Google to find headphones to buy.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Bluetooth headphones | 125,205 |
Wireless headphones | 119,856 |
Noise cancelling headphones | 25,314 |
Headsets
Some interesting sub-niches here. For example:
Topical Keyword | Keywords in Ahrefs |
|---|---|
Wireless headset | 64,396 |
VR headset | 48,786 |
Noise cancelling headset | 8,544 |
Gaming headset | 61,297 |
Aviation headset | 3,323 |
Microphones
Topical Keyword | Keywords in Ahrefs |
|---|---|
Condenser microphone | 13,034 |
Computer microphone | 12,397 |
Amplifiers
Topical Keyword | Keywords in Ahrefs |
|---|---|
Stereo amplifier | 13,165 |
Car amplifier | 11,390 |
Headphone amplifier | 6,307 |
Record Players / Turntables
Topical Keyword | Keywords in Ahrefs |
|---|---|
Record player | 63,085 |
Turntable | 130,991 |
Speakers
Like headphones, this is another niche where there’s literally millions of different keywords searched every month on Google. Tons of opportunity here.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Bluetooth speakers | 53,500 |
Computer speakers | 34,459 |
Outdoor speakers | 10,978 |
Bookshelf speakers | 12,547 |
Subwoofers
If you’re like me (i.e. not an “electronics guy”), you might think a subwoofer is an inferior breed of dog. It’s not.
Apparently a subwoofer is a speaker that’s used specifically to play “low-pitched audio frequencies”, aka “bass” sounds.
So there you go.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Subwoofer for car | 1,554 |
12 inch Subwoofer | 276 |
Health
The health market is a relatively small one on Amazon, but it’s HUGE on the internets.
In their Ecommerce Insights Survey, eMarketer found that:
“…medicine, vitamins, minerals or supplements was the second most digitally purchased product category by US internet users in the past 30 days.
It also had the distinction of being the only category where internet users ages 60 and older had higher levels of purchasing than all other age groups (31.7%).”
Did you get the two key points there?
And old people have the most money.
Keep those points in mind when thinking about the angle you would take with a health niche site.
CAUTION:
Google doesn’t seem to like (i.e. won’t rank) niche sites that should be offering advice only from a credentialed professional. That includes medical (and in some cases, general health) advice.
If you’ve been following SEO news over the past year, you’ve no doubt heard about the “Medic” update to Google’s ranking algorithms.
Google stated that that update was a “broad” algorithm update and didn’t target specific markets or niches, but an analysis by Moz found that health sites were disproportionately affected.
So before you venture into a health niche, check out the sites that are already ranking for the keywords/topics you want to target. Are there any niche sites ranking, or are the SERPs dominated by behemoths like WebMD? If it’s the latter, you should think of a unique angle, or stay away.
Here are some evergreen product categories that sell well on Amazon:
Supplements
There are a bunch of supplement niches that have low-competition keywords.
The key with this niche (and any other) is to “niche down” until you’re tightly focused.
Some of the low-competition sub-niches I’ve seen include supplements for:
Topical Keyword | Keywords in Ahrefs |
|---|---|
Crossfit supplements | 416 |
Sprinter supplements | 104 |
Supplements for over 40 | 886 |
Fatigue supplements | 1,290 |
Stress Relief
Popular Product Category | Topical Keyword | Keywords in Ahrefs |
|---|---|---|
Massagers | Massage chair | 39,276 |
Cell | Scalp massager | 1,686 |
Cell | Prostate massager | 4,775 |
Cell | Massage table | 22,473 |
Light therapy | Sun lamp | 4,472 |
Sleep
Popular Product Category | Topical Keyword | Keywords in Ahrefs |
|---|---|---|
Mattresses | Best mattress | 50,682 |
Pillows | Best pillow | 24,576 |
Pain Relief
In addition to Amazon products, this is a great niche to promote (or create your own) exercise programs. There are tons of keywords related to exercises, yoga, and “relief”.
Popular Product Category | Topical Keyword | Keywords in Ahrefs |
|---|---|---|
Heating pads | Heating pad | 38,490 |
Knee pain | Shoes for knee pain | 1,145 |
Neck pain | Neck pain pillow | 2,362 |
Hearing Aids
Topical Keyword | Keywords in Ahrefs |
|---|---|
Hearing amplifier | 3,353 |
Home & Kitchen
Some of the biggest product categories on Amazon fall into this market.
In fact, the Amazon directory has an entire “Smart Home” section at the top of the Directory page – and the company sold 24 million smart speakers in 2018.
Here’s an eye-opening quote that underscores the importance of smart devices:
“It’s safe to say Amazon’s future seems to rely on the success of its smart home devices.”
With that said, here are some top Home & Kitchen niches on Amazon:
“SMART” HOMES (surprise!)
Topical Keyword | Keywords in Ahrefs |
|---|---|
Smart plug | 21,934 |
Smart bulb | 10,736 |
Smart thermostat | 9,984 |
Smart speaker | 8,114 |
Smart doorbell | 3,244 |
Smart light switch | 3,677 |
Home hub | 2,440 |
Smart garage door opener | 1,037 |
Indoor Cleaning
I put this niche after smart homes because robotic vacuum cleaners could be considered a smart product.
Popular Product Category | Topical Keyword | Keywords in Ahrefs |
|---|---|---|
Vacuum cleaners (especially robotic) | Robot vacuum | 22,502 |
Home Security
This is an absolutely awesome niche, because it addresses a problem that’s both a physical need and emotional need: personal safety.
There’s also a strong tie-in between this niche and the smart home niche.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Home security system | 28,719 |
Home security camera | 23,820 |
HVAC/Indoor Air
Topical Keyword | Keywords in Ahrefs |
|---|---|
Air purifier | 90,600 |
Humidifier | 191,372 |
Water heater | 557,715 |
Coffee
Interesting random fact: according to Emarketer.com, “coffee pods were four of Amazon's top five grocery items sold in Q2 of 2018.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Coffee machine | 59,964 |
Backyard Entertaining
There are tons of affiliate sites ranking in “backyard entertaining” niches.
Here’s one example:
KingOfTheCoals.com is less than two years old and gets over 13,000 visits per month according to Ahrefs (again, Ahrefs tends to underestimate traffic, so it’s probably getting much more than that). The site is also ranking for almost 17,000 keywords. Pure affiliate site.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Electric smoker | 34,889 |
Charcoal grill | 48,739 |
Electric grill | 17,899 |
Musical Instruments
Musical instruments is a market that’s great for new online entrepreneurs who are already interested in a particular instrument.
Pick a niche, brainstorm an angle that you can position your site around (see the Guitars niche below for one idea), then jump into your keyword research.
Here are the top-selling product categories:
Guitars
Interesting fact: 50% of new guitarists today are women.
How about starting a site that targets one type of guitar and women (e.g. AcousticGuitarChick.com)?
Topical Keyword | Keywords in Ahrefs |
|---|---|
Acoustic guitar | 185,383 |
Electric guitar | 155,760 |
Jazz guitar | 20,581 |
Guitar amplifier | 14,819 |
Ukeleles
Topical Keyword | Keywords in Ahrefs |
|---|---|
Best ukulele/ukuleles | 4,585 |
Drums
Topical Keyword | Keywords in Ahrefs |
|---|---|
Drum set | 44,862 |
Piano Keyboards
Topical Keyword | Keywords in Ahrefs |
|---|---|
Piano keyboard | 29,075 |
Digital Pianos
Topical Keyword | Keywords in Ahrefs |
|---|---|
Digital piano | 26,088 |
Flutes
Topical Keyword | Keywords in Ahrefs |
|---|---|
Best flute | 3,393 |
Tromboners*
Topical Keyword | Keywords in Ahrefs |
|---|---|
Best trombone | 1,117 |
* If you’ve seen the Simpsons’ episode, you get it.
Trumpets
Topical Keyword | Keywords in Ahrefs |
|---|---|
Best trumpet | 3,397 |
Pet Supplies
Here’s an insane stat: Amazon sold $1 billion worth of pet food in 2018 - just pet food!
If you follow any “make money online” blogs, you’ve probably seen case studies of dog niche sites. I used to think that’s because of the herd mentality (in other words, once one blogger wrote a case study of a dog site, other bloggers followed suit).
But then I looked into the search volume in the dog market. Huge search volume!
And where there’s huge search volume, there are typically thousands and thousands of different keywords – including low-competition keywords. That’s certainly true of the pets market.
There are three niches to concentrate on, per my research. The first two niches (dogs and cats) have a ton of opportunity. In the third niche (fish), there’s some opportunity, but not as much as dogs and cats, because there’s simply not as much search volume.
Dogs
Topical Keyword | Keywords in Ahrefs |
|---|---|
Dog bed | 79,793 |
Dog house | 85,568 |
Dog gate | 10,669 |
Dog fence | 29,284 |
Dog carrier | 12,597 |
Cats
Topical Keyword | Keywords in Ahrefs |
|---|---|
Cat carrier | 9,032 |
Cat litter box | 25,700 |
Fishes
Topical Keyword | Keywords in Ahrefs |
|---|---|
Fish aquarium or fish tank* | 42,315 or 215,454 |
* Interestingly, fish tank keywords are less competitive than fish aquarium keywords.
Sports & Outdoors
The Sports & Outdoors department on Amazon consists of some classic “passion” niches, like golf and fishing. There’s a huge volume of searches in those niches, as well as a ton of low-competition keywords.
(Bonus: none of those niches are going away any time soon.)
And here’s an interesting related stat: in a 2018 study, Sourcify found that of the top 200 best-selling products on Amazon, Sports & Outdoors had the most products (12%).
Here are some niches to consider building your niche site on:
Note: some of these niches are related and could be combined into a single site.
For example, scooters and skateboards could be covered in one site. Or you could create a content “silo” targeting one niche, wait for the content to start ranking, then create another content silo for the next niche.
It just depends on how micro-niche you want to go with your site when starting out (for newbies, I’d recommend going micro-niche).
Scooters
Topical Keyword | Keywords in Ahrefs |
|---|---|
Electric scooter | 57,949 |
This image is from an article entitled “How Electric Scooters are Reshaping Cities”
Skateboarding
Topical Keyword | Keywords in Ahrefs |
|---|---|
Electric skateboard | 12,759 |
Snowboarding
Topical Keyword | Keywords in Ahrefs |
|---|---|
Snowboard goggles | 2,410 |
Paintball
Topical Keyword | Keywords in Ahrefs |
|---|---|
Paintball gun | 7,600 |
Bikes (Outdoor)
Topical Keyword | Keywords in Ahrefs |
|---|---|
Electric bike | 73,028 |
Exercise Bikes (air bikes – “exercise bike with resistance”)
Topical Keyword | Keywords in Ahrefs |
|---|---|
Recumbent exercise bike | 5,481 |
Air bike | 11,930 |
Elliptical Machine
Topical Keyword | Keywords in Ahrefs |
|---|---|
Elliptical machine | 9,593 |
Rowing Machines
Topical Keyword | Keywords in Ahrefs |
|---|---|
Rowing machine | 22,047 |
Golf
This is one of the granddaddies of affiliate marketing. There are a ton of affiliate sites in this niche, and lots of sub-niches that still have room for competition.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Golf rangefinder | 5,129 |
Golf shoes | 47,060 |
Golf clubs | 344,334 |
Fishing
Topical Keyword | Keywords in Ahrefs |
|---|---|
Fishing reel | 47,352 |
Fishing backpack | 1,475 |
Fishing canoe | 1,805 |
* Believe it or not, canoes for fishing – and fishing kayaks – sell well on Amazon (see the niche below).
Kayaks
One of the low-competition sub-niches in this niche is fishing kayaks. You could fold that sub-niche into a broader fishing site (see previous item) or add fishing content to a targeted site on fishing kayaks.
Topical Keyword | Keywords in Ahrefs |
|---|---|
Fishing kayak | 27,308 |
Hunting
Topical Keyword | Keywords in Ahrefs |
|---|---|
Hunting scope | 7,265 |
Hunting backpack | 2,895 |
Hunting GPS | 1,631 |
Hunting binoculars | 1,401 |
See the next two product categories for great ways to niche down within the hunting niche…
Bow Hunting
Apparently bow hunters use a bow and arrow to hunt, instead of a gun (you learn something new every day).
For this one I’ve really niched things down and mapped out some of the main product categories that are making sales on Amazon.
All of the topical keywords below have low-competition variations (at the time this guide was published), and all are “buyer” keywords.
Want an example of a crappy affiliate site that’s doing well in this niche? Here you go:
According to Ahrefs, this site is getting almost 11k visitors per month (which means it’s probably double that amount), and the site is ranking for a ton of “best” keywords.
The owner of this site hasn’t even bothered to use proper English grammar! (See the top menu item “Hunting Gears”, which should be “Hunting Gear”.)
Topical Keyword | Keywords in Ahrefs |
|---|---|
Bow hunting blind | 372 |
Bow hunting stand | 298 |
Bow hunting rangefinder | 170 |
Bow hunting backpack | 166 |
Bow hunting gloves | 88 |
Bow hunting camera | 66 |
Bow hunting harness | 46 |
Mini pep talk:
This is a great example of a micro-niche that has a passionate audience, an audience that is willing to spend money on their hobby, and a niche that’s low-competition.
I’ve personally seen hundreds of niches like these.
Crossbows
Great tie-in with the previous niche. A crossbow is a cross between a gun and a bow and arrow
(Why don’t the hunters just use a bow and arrow? They have the arms of a girly man, I guess.)
Topical Keyword | Keywords in Ahrefs |
|---|---|
Crossbow | Lots (but some are associated with games like Minecraft) |
Archery Equipment
More bows and arrows! But the audience in this niche doesn’t shoot animals, they shoot targets with circles on them…
Topical Keyword | Keywords in Ahrefs |
|---|---|
Archery bow | 12,732 |
Archery target | 7,610 |
Backpacks
Many (but not all) of the low-competition keywords in this niche are related to backpacks for outdoor sports (e.g. “best backcountry hunting backpack”, “best backpack for bike commuting”, etc.)
Topical Keyword | Keywords in Ahrefs |
|---|---|
Hunting backpack | 2,895 |
Fishing backpack | 1,475 |
Travel backpack | 17,213 |
Baseball Equipment
Topical Keyword | Keywords in Ahrefs |
|---|---|
Baseball glove | 32,746 |
Batting tee | 1,635 |
Boxing Equipment
Topical Keyword | Keywords in Ahrefs |
|---|---|
Boxing gloves | 34,603 |
Boxing shoes | 3,525 |
Boxing heavy bag | 1,276 |
Wrapping Up
In this guide I’ve shown you 68 evergreen Amazon niches that all have popular products and low-competition keywords that you can build a niche site around.
When considering the niches in this guide, remember that you don’t need to stick with only Amazon products on your site.
Nor should you. Your users – and Google - want a site that’s a “one-stop-shop” on a topic. In other words, you should be building a niche site that’s an authority.
So after choosing your niche, make sure to do deep keyword research and create excellent content that targets both informational and commercial keywords.
(And if you need a hand with any of the research, make sure to check out my Services.)
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