Amazon Affiliate Niches (2019): The Ultimate Guide to 68 Low-Competition, Evergreen Amazon Affiliate Niches - KeywordsBlogger.com

Amazon Affiliate Niches (2019): The Ultimate Guide to 68 Low-Competition, Evergreen Amazon Affiliate Niches

If you’ve been thinking about getting into Amazon affiliate marketing but haven’t been able to find a niche, this is the guide for you.

In this guide I cover 68 niches that:

  • Are evergreen (will be around for years to come)
  • Have low-competition keywords

The Amazon affiliate program represents a unique and exciting opportunity in 2019, for some obvious reasons, and for other reasons you might not be aware of (more on that below).

Let’s get straight into it…

Obligatory Disclaimer

This free guide will not make you money.

This guide is meant to guide you to some of the best low-competition (at the time of writing), evergreen niches that you can promote as an Amazon Associates affiliate.

But in no way am I guaranteeing that by simply reading this guide you’ll become rich and be able to hire a harem of buxom wenches to feed you grapes all day.

Bummed out? You shouldn’t be.

Online business – just like the bricks-and-mortar kind – weeds out people who are lazy and give up easily. If you’re a hustler and you take a long-term view of making money online, then you too can experience the magic of turning your keyboard into a monthly income.  I know a lot of sales pages in the make-money-online niche promise “push-button riches”. I’m telling you the opposite is the case.

Making money online requires persistence, perseverance, patience, and other words that begin with the letter “p”.

With that in mind, this guide gives you information that you can act upon. But you need to act - and persevere - to get results.

Amazon Disclaimer: I don’t work for Amazon, and I don’t claim to speak for them. This guide presents information related to products and product categories on Amazon.com that I researched on my own, without any input by Amazon staff (although in my dreams Jeff Bezos often whispers sweet business wisdom in my ear).

Bottom line: this guide is in no way affiliated with Amazon, the company.

What This Guide is All About

The Amazon Niche Site Opportunity…

Everyone knows that Amazon is a huge online retailer...

But did you know that nearly 50% of all online sales in the US are made through Amazon, which works out to an insane 5% of all retail spend in the country?

Check out this pie chart that shows Amazon’s percentage of US e-commerce sales versus puny competitors like Walmart and Ebay:

Here’s another interesting graphic by Emarketer that shows how Amazon stacks up against the other top 10 U.S. ecommerce sites:

Top_10_US_ecommerce

What makes this sales gusher great (for you and me), is that Amazon also has a huge affiliate program.

In fact, the Amazon Associates program (as their affiliate program is called), was the first major brand to offer an online affiliate program when it was started back in prehistoric 1996!

It’s estimated that Amazon has up to 1 million sites in its Associates program. Not all of those sites are “making it rain”, but there are still lots of online entrepreneurs who are killing it with Amazon affiliate sites in a short amount of time (and many others making modest sums – and rising).

There are a few things that I find exciting about Amazon affiliate sites in particular:
  • Hundreds of product categories that niche sites can be built around.  (Note: I don’t recommend you build a niche site that just reviews products. When you build a site, it should be “topical”, i.e. an authoritative resource on a topic, not a product category.For example: instead of your site being about “barbecues”, it should be about “barbecuing” – or even better, “the art of backyard grilling”) P.S. There are actually more than 50,000 product categories in the Amazon directory. I counted.
  • Thousands of low-competition “buyer” keywords (and even more informational keywords) that can be targeted.
  • Great conversion rates (because many consumers are already buying from Amazon).
  • Ravenous market for Amazon affiliate sites. We’re currently going through a “gold rush” era in the website flipping market. Investors are hungry to buy niche affiliate sites, and Amazon sites are apparently the most popular. In fact, I was told by a person who works in the industry that demand for good-quality Amazon affiliate sites currently exceeds supply.

But Finding a Niche is Hard…

A number of years ago I ran a survey of my readers asking what their biggest problem was finding a niche.

Nearly 700 people completed the survey (a pretty good sample), and the top two answers (by far) were:

  • How to find a profitable niche
  • How to find a low-competition niche

My interpretation of those results was this: because most people recognize that niche selection is crucially important (in getting traffic and making money) they want to reduce the risk in finding a niche.

And that’s one of the reasons why I created this guide: to use my ten years of experience making money online to help separate the wheat from the chaff and pick out the niches with the best chance of success.

So that’s why I created this guide for you. But rational human beings usually aren’t selfless, are they…

What’s in It for Me…

Some people have asked me: “Why give away these niche ideas? Why not just keep them for yourself?”

Beyond the fact that I don’t have the time or interest in building hundreds of niche sites (I currently have a small portfolio and am happy to slowly add to it), I have one selfish reason:

My goal is to turn my passion for niche research into a business. 

I spend hours every day doing niche research inside my go-to tools (especially Ahrefs) and writing up findings. I come across new niche opportunities literally hourly.

I could just save those opportunities to my hard drive and call it a day. But why do that when I can provide services that help others realize their dream of making money online?

So if you’d like to help me help you, please go to my Services page and let me know how I can help you accelerate your dream of building and growing one (or many!) profitable niche sites.

Tip: If you want to learn more about Amazon’s affiliate program, along with some expert tips on how to make money with the program, check out these tutorials:


And Jawad Khan has some great points against focusing on one affiliate program in his article 9 Reasons Why Starting an "Amazon Affiliate Site" is the WORST Thing You Could Do as a Newbie (And What You Should Do Instead)


P.S. If you want to read a really interesting history of affiliate marketing, check out affiliate veteran Zac Johnson’s epic timeline (he’s been making money online since 1995(!)

How I Found These Niches

My team and I followed these steps to find the 68 low-competition, evergreen niches in this guide:

  • Scraped the Amazon directory of 50,000+ product categories
  • Sorted the resulting product categories by need.
  • Did keyword research for each product category to find the lowest-competitioncommercial (aka “buyer”) keywords.
    To do that, we did the following:
  • Brainstormed the best “topical” keyword for each product category
  • Entered the topical keyword into Ahrefs’ Keyword Explorer
  • Zeroed in on commercial keywords by entering the keyword qualifiers “best” and “review”
  • Set the KD (Keyword Difficulty) score to “4”
  • Confirmed that the SERP for each keyword had at least two “weak” pages                     

    We arbitrarily set the criteria for a weak page as follows:
  • DR (Domain Rating) of 10 or less
  • Zero backlinks to the page
  • Confirmed that products are actually selling in each category by using the Amazon sellers tool Viral Launch (because people can be searching Google for products but not buying on Amazon).

That’s the process, in nutshell.


Now, before jumping into the specific niches, please read the next section to learn exactly what you should do after reading this guide…

What to Do After Reading This Guide

Let me start with what you should not do after reading this guide

You shouldn’t pick one niche that seems lucrative, then whip up a “review” website that consists of 10 pages, each page a review of a product on Amazon.

Why is that a bad idea?

Because you’ll likely fail. Fail to get traffic and fail to make money.  

That’s because Google (and other traffic sources) wants to see new sites that are useful and make a contribution to the web.

That means doing more than simply reviewing products.

If you know anything about SEO, you’ve probably heard that Google is all about “EAT” these days…
EAT is an acronym that stands for:

  • Expertise
  • Authority
  • Trust

So Google wants to see content that is thorough, well-researched, and shows that the site is a trusted source of information (put another way: a topical authority). 

Which is why I’d like you to make a subtle mind-shift when reviewing the product categories this guide…

Instead of thinking “I’m going to review X number of products and make a killing!”, start with this question:

“How can I cover this niche in a way that’s valuable to my audience?”

So I’m asking you to shift from “How can I quickly make a buck?” to “How can I serve my audience?”.

That means creating a site that:

  • Covers the most important angles of your niche thoroughly (i.e. is a “one-stop shop”)
  • Looks professional
  • Is organized in a simple, intuitive way
  • Has some informational content that is not selling anything, and is intended to provide useful, educational, actionable information…

As well as having content that helps your audience make informed buying decisions (i.e. product reviews and lists of the “best” products for various needs).

Alright, I’ll get off my high horse now!

So here’s how I suggest you proceed after reading this guide:

1.

Pick a few niches. ALL of the niches in this guide can be profitable and are currently making money for some affiliate marketers, so don’t worry about whether or not the niche can make you money.

Having said that, once you’ve identified a handful of niches that interest you, make sure you consider what type of need is motivating members of the niche’s audience

  • Physical need – do people need solutions in order to live?
  • Emotional need – are people lying awake at night trying to think of solutions to their problem(s)?
  • Passion need – are there people who are passionate about the niche (for example, with some sports or hobbies)?
  • Utility need – do people need the product on a day-to-day basis? (E.g. pillows)

Tip: if you can’t strongly associate one of those types of needs with the niche, scratch it from your list.

2.

Find the lowest-competition keywords for those niches. That means finding both informational and commercial (aka “buyer”) keywords, because, as mentioned above, you want to create a balanced site that Google and your users find helpful.


  • You can follow my guide to find the lowest-competition keywords from the niches you’ve chosen.

Note: this step can MAKE or BREAK your online business. I’ve lost track of the number of times I’ve been doing research in Ahrefs and come across a niche site that’s getting a pitiful amount of traffic because it’s targeting the wrong keywords.

3.

Find offers to promote that are related to the low-competition commercial keywords you’ve identified. You can use this module from my guide to learn how to find offers to promote.

4.

Decide how to "position" your site. You want to focus narrowly enough that you can cover your niche comprehensively and become an authority in your niche.

5.

 Choose a domain name that best reflects the positioning of your site. 

6.

Set up your website to make sales. This is another crucial step, because even with low-competition keywords, the best content, and good affiliate products to promote, if your website is not structured in a way that turns visitors into customers, you'll be missing out on a lot of money. 

7.

 Create compelling website content focused on the low-competition keywords. This ties in with the keyword research step above. You want your website to have content that speaks directly to your visitors' needs and conveys empathy. Empathy builds trust - and leads to sales!

8.

Do a little search engine optimization to start getting organic traffic to your site. 

The beauty of targeting low-competition keywords is that you don't have to do much (or any) SEO in order to get traffic to your site.

(With most of my sites, I just set up a couple of social media accounts that are linked to the new site and start posting from those accounts. That's usually enough to get things going…). 

But there are a handful of SEO steps you can follow if you want to give your new site an added boost (check out Matt Diggity’s backlink blueprint, or Authority Hacker’s linkbuilding technique).

Doing it yourself is great if you have the knowledge, confidence, and time to get all of the necessary steps done.

But if you’re new to internet marketing, or if you find all of the “moving parts” to be a bit overwhelming, or if you just don’t have much free time, you might want to consider one of the following options:

  • Let me know what you need help with by checking out my Services page
  • Learn how to set up an Amazon niche site yourself from one of the popular courses:

68 Amazon Niches for 2019 (and Beyond…)

Click a link below to go directly to the specific market or niche:

Market

Niche

Market

Niche

  • Scrapbooking
  • Painting
  • Embroidery
  • Sewing
  • Smart homes
  • Indoor cleaning
  • Home security
  • HVAC/indoor air
  • Coffee
  • Backyard entertaining
  • Baby safety
  • Baby transport
  • Baby sleep
  • Baby health
  • Baby exercise
  • Guitars
  • Ukuleles
  • Drums
  • Piano keyboards
  • Digital pianos
  • Flutes
  • Trombones
  • Trumpets
  • Hair care
  • Hair removal
  • Skin care
  • Dogs
  • Cats
  • Fishes
  • Action cameras
  • Body cameras
  • Spy cameras
  • “Best camera for…”
  • Camcorders
  • Binoculars
  • Telescopes
  • Scooters
  • Skateboarding
  • Snowboarding
  • Paintball
  • Bikes (outdoor)
  • Exercise bikes
  • Elliptical machines
  • Rowing machines
  • Golf
  • Fishing
  • Kayaks
  • Hunting
  • Bow Hunting
  • Crossbows
  • Archery
  • Backpacks
  • Baseball
  • Boxing
  • Biometrics
  • Headphones
  • Headsets
  • Microphones
  • Amplifiers
  • Record players
  • Speakers
  • Sub-woofers
  • Supplements
  • Stress relief
  • Sleep
  • Pain relief
  • Hearing aids

Arts & Crafts

If you’ve ever hung out at a sewing supplies shop (and who hasn’t?) you know that arts & crafts is certainly a market with many “passion” niches.

One of my sons is a passionate sewer (tip: apparently they call themselves “sewists”) because he’s really interested in fashion design.

One time we were at a sewing supplies shop and a lady who worked there said “Once you get into sewing, you’re in for life!”

And even though that lady looked 170 years old, Millennials are getting into crafting in a big way. In fact, a study by the Association for Creative Industries found this:

“Today, crafters are the youngest they’ve ever been” and “the largest percentage of crafters (41%)…are between the ages of 18- and 34-years old”.

Mark Hill, CEO, Association for Creative Industries

Evergreen market!

Here are some supporting statistics by Forbes:

  • 62% of U.S. households participate in one crafting hobby
  • 90% of industry sales are currently made at brick-and-mortar retailers – but that’s changing as an increasing amount of sales are made online (see an opportunity?)
  • The top creative hobbies are: edible arts (17%); painting and drawing (16%); kids crafts (16%); sewing and fabric (11%) and paper crafts (11%)
  • Younger millennial crafters are into painting and drawing, paper crafts, wood crafts and home décor crafting

Now let’s get into some Arts & Crafts niches that are popular on Amazon:

Scrap Booking

scrapbooking

Topical Keyword

Keywords in Ahrefs

Die cutting machine

3,290

Note: The most popular product in this category – the Cricut cutting machine – has huge search volume. The seed keyword “Cricut” has 219,675 related keywords!

Painting

painting

Topical Keyword

Keywords in Ahrefs

Airbrush kit

4,900

Art easel

4,829

Embroidery

embroidery

Topical Keyword

Keywords in Ahrefs

Embroidery machine

66,847

Sewing

sewing

Topical Keyword

Keywords in Ahrefs

sewing machine

311,798

sewing table

13,265

How to Make More Money from the Arts & Crafts Niche:


  • Niche-specific affiliate programs. E commerce sites like Fabric offer higher commission rates than Amazon, and probably get higher average order values.
  • Education. In addition to physical products, there’s a big opportunity in Arts & Crafts niches to sell educational courses/tutorials

Babies

baby_products_niches

“I’m gonna take every single dollar they have...”

Baby products are an awesome online market for a bunch of reasons:

  • Baby products are the largest category of “consumer packaged goods” sold online
  • Parenting young children is a highly emotional topic. What parent doesn’t want the best for their child? That means converting site visitors to a high-priced product can be easier than in other markets. 
  • There are tons of complementary offers that you can promote on your site: information products, services (if you’re really into the niche), etc. 

Below I’ve grouped the most popular Amazon baby products into niches based on needs. You could start a niche site around one of those needs, or go micro-niche and target just one product category:

Baby Safety

Topical Keyword

Keywords in Ahrefs

Car seat

442,197

Baby monitor

53,360

Baby Transport

stroller

Topical Keyword

Keywords in Ahrefs

Baby carrier

35,363

Stroller

258,663

Stroller board

1,321

Diaper bag

41,627

Baby Sleep

baby_sleep

Topical Keyword

Keywords in Ahrefs

Bassinet

43,225

Crib mattress

17,890

Baby lounger

582

Baby swing

19,952

Baby Feeding

baby_high_chair

Topical Keyword

Keywords in Ahrefs

Breast pump

58,364

High chair

71,033

Bottle warmer

8,864

Baby Health

baby-monitor

Topical Keyword

Keywords in Ahrefs

Baby monitor

53,462

Nasal aspirator

2,599

Baby Exercise

baby_activity_room

Topical Keyword

Keywords in Ahrefs

Play pen

5,335

Play yard

10,628

Baby activity center

866

How to Make More Money from the Baby Niche:


  • Niche-specific affiliate programs. Check out this list of baby products affiliate programs
  • Promote related Clickbank offers, like potty training and learning to read.

Beauty & Personal Care

beauty_niches

IMO, the beauty market is one of the best online markets to enter for an affiliate marketer.

 Consider these points:
  • Beauty is a highly emotional need, related to identity, ego, self-esteem, and a host of other emotional triggers (human traits that are not going away)
  • Physical appearance always been one way that human beings compete with each other (not going away)
  • High margins! (Uh…not going away?)

What’s even better, Amazon appears to be making aggressive moves into the market:

“With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty”

Emarketer, “Amazon's Health and Beauty Sales Soar

Emarketer estimates that US sales of health, personal care and beauty products totaled $16.00 billion in 2018, with those combined categories being the third fastest-growing (after Food & Beverage, and Apparel & Accessories).

I’ve grouped the top evergreen Amazon product categories into niches (again, you could target an entire niche, or just one product category):

Hair Care

hair-care

Topical Keyword

Keywords in Ahrefs

Shampoo

693,763

Hair dryer

90,019

Hair clipper

15,368

Curling iron

47,368

Flat iron/Hair straightener

65,273 and 33,364

Hair Removal

hair-shavers

Popular Product Category

Topical Keyword

Keywords in Ahrefs

Electric shavers (face, for men)

Electric shaver

19,280

Enter your text here...

Electric razor

25,050

Body hair removal (women and men)

Epilator

17,587

Cell

Home hair removal

4,779

Skin Care

make-up-brush

Popular Product Category

Topical Keyword

Keywords in Ahrefs

Makeup

makeup mirror

16,321

Cell

makeup brush

44,935

Cell

makeup airbrush kit

705

How to Make More Money from the Beauty Niche:?


  • Niche-specific affiliate programs. Justine Grey has a great list of 91+ beauty affiliate programs.
  • Promote related Clickbank offers, like anti-aging info products.

Camera

camera_niches

This picture isn’t related to the cameras covered in this section, but I find it hilarious

Action Cameras

action_camera

Topical Keyword

Keywords in Ahrefs

Action camera

50,440

Gopro accessories

3,965

Body Cameras

body-camera

Topical Keyword

Keywords in Ahrefs

Body camera

27,096

Spy Cameras

spy-camera

Topical Keyword

Keywords in Ahrefs

Spy camera

37,130

"Best Camera For.."

Many of the keywords in this niche can be grouped into related themes.

For example, there are ~30 low-competition keywords containing the words “best camera for sports”, including “best camera for indoor sports”, “best camera for youth sports”, etc.

Focusing on any of these thematic clusters would be a great angle for a niche site.

best-cameras-for

Topical Keyword

Keywords in Ahrefs

Best camera for

65,378

Camcorders

cam-corder

Topical Keyword

Keywords in Ahrefs

Camcorder

94,440

Binoculars

This niche would lend itself really well to any nature activity that involves watching things. Some ideas:

  • Bird-watching
  • Hunting
  • Astronomy/stargazing
  • Safari
binoculars

Topical Keyword

Keywords in Ahrefs

Binoculars

95,680

Telescopes

This niche would be a great tie-in with the binoculars niche. Lots of low-competition keywords.

telescopes

Topical Keyword

Keywords in Ahrefs

Best telescope

7,376

Electronics

electronics_niches

Electronics are massive on Amazon, with computers and consumer electronics being the leading product category in the Marketplace (2018 sales: $65.82 billion).

You could guess that from the Google search volume. Type “headphones” or “speakers” into any keyword research tool and you’ll see that there are millions of searches per month. 

Here are some excellent niches to check out in Electronics:

Biometrics

This is another great "emotional needs" niche that ties in safety.
Popular product categories on Amazon:

  • Biometrics safes (especially biometrics gun safe)
  • Biometric door locks
biometrics_niches

Topical Keyword

Keywords in Ahrefs

Biometric safe

3,358

Biometric lock

1,689

Biometric clock

790

Headphones

I couldn’t find any studies to back up this claim, but eyeballing the keywords in this niche tells me that it must be one of the biggest product categories on Amazon.
There are literally millions of different keywords that people are typing into Google to find headphones to buy.

headphones

Topical Keyword

Keywords in Ahrefs

Bluetooth headphones

125,205

Wireless headphones

119,856

Noise cancelling headphones

25,314

Headsets

Some interesting sub-niches here. For example:

  • Virtual reality headsets are huge on Amazon
  • Same with gaming headsets
  • One low-competition micro-niche (at the time this was written) is “aviation headsets”, i.e. headsets for pilots). Even better, the products tend to be expensive (= high affiliate commission). Interested in flying? Here’s an idea: start a niche site on the “must-have” gear for pilots.
headset

Topical Keyword

Keywords in Ahrefs

Wireless headset

64,396

VR headset

48,786

Noise cancelling headset

8,544

Gaming headset

61,297

Aviation headset

3,323

Microphones

condenser-microphone

Topical Keyword

Keywords in Ahrefs

Condenser microphone

13,034

Computer microphone

12,397

Amplifiers

amplifier

Topical Keyword

Keywords in Ahrefs

Stereo amplifier

13,165

Car amplifier

11,390

Headphone amplifier

6,307

Record Players / Turntables

turntable-recordplayer

Topical Keyword

Keywords in Ahrefs

Record player

63,085

Turntable

130,991

Speakers

Like headphones, this is another niche where there’s literally millions of different keywords searched every month on Google. Tons of opportunity here.

bookshelf-speakers

Topical Keyword

Keywords in Ahrefs

Bluetooth speakers

53,500

Computer speakers

34,459

Outdoor speakers

10,978

Bookshelf speakers

12,547

Subwoofers

If you’re like me (i.e. not an “electronics guy”), you might think a subwoofer is an inferior breed of dog. It’s not.
Apparently a subwoofer is a speaker that’s used specifically to play “low-pitched audio frequencies”, aka “bass” sounds.

So there you go.

sub-woofer

Topical Keyword

Keywords in Ahrefs

Subwoofer for car

1,554

12 inch Subwoofer

276

Health

health_niches

The health market is a relatively small one on Amazon, but it’s HUGE on the internets.

In their Ecommerce Insights Survey, eMarketer found that:

“…medicine, vitamins, minerals or supplements was the second most digitally purchased product category by US internet users in the past 30 days.

It also had the distinction of being the only category where internet users ages 60 and older had higher levels of purchasing than all other age groups (31.7%).”

Did you get the two key points there?

  • Vitamins/supplements are a huge niche online
  • Old people are buying them

And old people have the most money.

Keep those points in mind when thinking about the angle you would take with a health niche site.

CAUTION:

Google doesn’t seem to like (i.e. won’t rank) niche sites that should be offering advice only from a credentialed professional. That includes medical (and in some cases, general health) advice.


If you’ve been following SEO news over the past year, you’ve no doubt heard about the “Medic” update to Google’s ranking algorithms.


Google stated that that update was a “broad” algorithm update and didn’t target specific markets or niches, but an analysis by Moz found that health sites were disproportionately affected.


So before you venture into a health niche, check out the sites that are already ranking for the keywords/topics you want to target. Are there any niche sites ranking, or are the SERPs dominated by behemoths like WebMD? If it’s the latter, you should think of a unique angle, or stay away.

Here are some evergreen product categories that sell well on Amazon:

Supplements

There are a bunch of supplement niches that have low-competition keywords.
The key with this niche (and any other) is to “niche down” until you’re tightly focused.

Some of the low-competition sub-niches I’ve seen include supplements for:

  • Crossfit training
  • Sprinters
  • Men over 40
  • Chronic fatigue
supplements_niche

Topical Keyword

Keywords in Ahrefs

Crossfit supplements

416

Sprinter supplements

104

Supplements for over 40

886

Fatigue supplements

1,290

Stress Relief

massage-reliefs

Popular Product Category

Topical Keyword

Keywords in Ahrefs

Massagers

Massage chair

39,276

Cell

Scalp massager

1,686

Cell

Prostate massager

4,775

Cell

Massage table

22,473

Light therapy

Sun lamp

4,472

Sleep

sleeping

Popular Product Category

Topical Keyword

Keywords in Ahrefs

Mattresses

Best mattress

50,682

Pillows

Best pillow

24,576

Pain Relief

knee_relief_niche

In addition to Amazon products, this is a great niche to promote (or create your own) exercise programs. There are tons of keywords related to exercises, yoga, and “relief”.

Popular Product Category

Topical Keyword

Keywords in Ahrefs

Heating pads

Heating pad

38,490

Knee pain

Shoes for knee pain

1,145

Neck pain

Neck pain pillow

2,362

Hearing Aids

hearing-aide

Topical Keyword

Keywords in Ahrefs

Hearing amplifier

3,353

Home & Kitchen

home_and_kitchen_niches

Some of the biggest product categories on Amazon fall into this market.

In fact, the Amazon directory has an entire “Smart Home” section at the top of the Directory page – and the company sold 24 million smart speakers in 2018.

Here’s an eye-opening quote that underscores the importance of smart devices:

“It’s safe to say Amazon’s future seems to rely on the success of its smart home devices.”

With that said, here are some top Home & Kitchen niches on Amazon:

“SMART” HOMES (surprise!)

smart-home

Topical Keyword

Keywords in Ahrefs

Smart plug

21,934

Smart bulb

10,736

Smart thermostat

9,984

Smart speaker

8,114

Smart doorbell

3,244

Smart light switch

3,677

Home hub

2,440

Smart garage door opener

1,037

Indoor Cleaning

vacuum-cleaner

I put this niche after smart homes because robotic vacuum cleaners could be considered a smart product.

Popular Product Category

Topical Keyword

Keywords in Ahrefs

Vacuum cleaners (especially robotic)

Robot vacuum

22,502

Home Security

This is an absolutely awesome niche, because it addresses a problem that’s both a physical need and emotional need: personal safety.

There’s also a strong tie-in between this niche and the smart home niche.

home_security_niche

Topical Keyword

Keywords in Ahrefs

Home security system

28,719

Home security camera

23,820

HVAC/Indoor Air

essential-oils-humidifier

Topical Keyword

Keywords in Ahrefs

Air purifier

90,600

Humidifier

191,372

Water heater

557,715

Coffee

Interesting random fact: according to Emarketer.com, “coffee pods were four of Amazon's top five grocery items sold in Q2 of 2018.

coffee-maker

Topical Keyword

Keywords in Ahrefs

Coffee machine

59,964

Backyard Entertaining

There are tons of affiliate sites ranking in “backyard entertaining” niches.
Here’s one example:

kingofthecoals_niche_site

KingOfTheCoals.com is less than two years old and gets over 13,000 visits per month according to Ahrefs (again, Ahrefs tends to underestimate traffic, so it’s probably getting much more than that). The site is also ranking for almost 17,000 keywords. Pure affiliate site.

charcoal_grill

Topical Keyword

Keywords in Ahrefs

Electric smoker

34,889

Charcoal grill

48,739

Electric grill

17,899

Musical Instruments

musical_instruments

Musical instruments is a market that’s great for new online entrepreneurs who are already interested in a particular instrument.

Pick a niche, brainstorm an angle that you can position your site around (see the Guitars niche below for one idea), then jump into your keyword research.

Here are the top-selling product categories:

Guitars

Interesting fact: 50% of new guitarists today are women.

How about starting a site that targets one type of guitar and women (e.g. AcousticGuitarChick.com)?

guitar_niche

Topical Keyword

Keywords in Ahrefs

Acoustic guitar

185,383

Electric guitar

155,760

Jazz guitar

20,581

Guitar amplifier

14,819

Ukeleles

ukulele

Topical Keyword

Keywords in Ahrefs

Best ukulele/ukuleles

4,585

Drums

drum-set

Topical Keyword

Keywords in Ahrefs

Drum set

44,862

Piano Keyboards

piano-keyboards

Topical Keyword

Keywords in Ahrefs

Piano keyboard

29,075

Digital Pianos

digital-piano

Topical Keyword

Keywords in Ahrefs

Digital piano

26,088

Flutes

flute

Topical Keyword

Keywords in Ahrefs

Best flute

3,393

Tromboners*

trombone

Topical Keyword

Keywords in Ahrefs

Best trombone

1,117

* If you’ve seen the Simpsons’ episode, you get it.

Trumpets

trumpet

Topical Keyword

Keywords in Ahrefs

Best trumpet

3,397

Pet Supplies

pet_supplies

Here’s an insane stat: Amazon sold $1 billion worth of pet food in 2018 - just pet food!

If you follow any “make money online” blogs, you’ve probably seen case studies of dog niche sites. I used to think that’s because of the herd mentality (in other words, once one blogger wrote a case study of a dog site, other bloggers followed suit).

But then I looked into the search volume in the dog market. Huge search volume!

And where there’s huge search volume, there are typically thousands and thousands of different keywords – including low-competition keywords. That’s certainly true of the pets market.

There are three niches to concentrate on, per my research. The first two niches (dogs and cats) have a ton of opportunity. In the third niche (fish), there’s some opportunity, but not as much as dogs and cats, because there’s simply not as much search volume. 

Dogs

Topical Keyword

Keywords in Ahrefs

Dog bed

79,793

Dog house

85,568

Dog gate

10,669

Dog fence

29,284

Dog carrier

12,597

Cats

cat-carrier

Topical Keyword

Keywords in Ahrefs

Cat carrier

9,032

Cat litter box

25,700

Fishes

fish-aquarium

Topical Keyword

Keywords in Ahrefs

Fish aquarium or fish tank*

42,315 or 215,454

* Interestingly, fish tank keywords are less competitive than fish aquarium keywords.

Sports & Outdoors

The Sports & Outdoors department on Amazon consists of some classic “passion” niches, like golf and fishing. There’s a huge volume of searches in those niches, as well as a ton of low-competition keywords.

(Bonus: none of those niches are going away any time soon.)

And here’s an interesting related stat: in a 2018 study, Sourcify found that of the top 200 best-selling products on Amazon, Sports & Outdoors had the most products (12%).   

Here are some niches to consider building your niche site on:

Note: some of these niches are related and could be combined into a single site.


For example, scooters and skateboards could be covered in one site. Or you could create a content “silo” targeting one niche, wait for the content to start ranking, then create another content silo for the next niche.


It just depends on how micro-niche you want to go with your site when starting out (for newbies, I’d recommend going micro-niche).

Scooters

electric_scooters

Topical Keyword

Keywords in Ahrefs

Electric scooter

57,949

This image is from an article entitled  “How Electric Scooters are Reshaping Cities

Skateboarding

skate-boarding

Topical Keyword

Keywords in Ahrefs

Electric skateboard

12,759

Snowboarding

snow-board-goggles

Topical Keyword

Keywords in Ahrefs

Snowboard goggles

2,410

Paintball

paintball gun

Topical Keyword

Keywords in Ahrefs

Paintball gun

7,600

Bikes (Outdoor)

electric-bikes

Topical Keyword

Keywords in Ahrefs

Electric bike

73,028

Exercise Bikes (air bikes – “exercise bike with resistance”)

airbike

Topical Keyword

Keywords in Ahrefs

Recumbent exercise bike

5,481

Air bike

11,930

Elliptical Machine

ellipitcal-machine

Topical Keyword

Keywords in Ahrefs

Elliptical machine

9,593

Rowing Machines

rowing-machine

Topical Keyword

Keywords in Ahrefs

Rowing machine

22,047

Golf

This is one of the granddaddies of affiliate marketing. There are a ton of affiliate sites in this niche, and lots of sub-niches that still have room for competition.

golf

Topical Keyword

Keywords in Ahrefs

Golf rangefinder

5,129

Golf shoes

47,060

Golf clubs

344,334

Fishing

fishing

Topical Keyword

Keywords in Ahrefs

Fishing reel

47,352

Fishing backpack

1,475

Fishing canoe

1,805

* Believe it or not, canoes for fishing – and fishing kayaks – sell well on Amazon (see the niche below).

Kayaks

One of the low-competition sub-niches in this niche is fishing kayaks. You could fold that sub-niche into a broader fishing site (see previous item) or add fishing content to a targeted site on fishing kayaks.

fishing-kayak

Topical Keyword

Keywords in Ahrefs

Fishing kayak

27,308

Hunting

hunting

Topical Keyword

Keywords in Ahrefs

Hunting scope

7,265

Hunting backpack

2,895

Hunting GPS

1,631

Hunting binoculars

1,401

See the next two product categories for great ways to niche down within the hunting niche…

Bow Hunting

Apparently bow hunters use a bow and arrow to hunt, instead of a gun (you learn something new every day).

For this one I’ve really niched things down and mapped out some of the main product categories that are making sales on Amazon.

All of the topical keywords below have low-competition variations (at the time this guide was published), and all are “buyer” keywords.

Want an example of a crappy affiliate site that’s doing well in this niche? Here you go:

According to Ahrefs, this site is getting almost 11k visitors per month (which means it’s probably double that amount), and the site is ranking for a ton of “best” keywords.

The owner of this site hasn’t even bothered to use proper English grammar! (See the top menu item “Hunting Gears”, which should be “Hunting Gear”.)

Topical Keyword

Keywords in Ahrefs

Bow hunting blind

372

Bow hunting stand

298

Bow hunting rangefinder

170

Bow hunting backpack

166

Bow hunting gloves

88

Bow hunting camera

66

Bow hunting harness

46

Mini pep talk:


This is a great example of a micro-niche that has a passionate audience, an audience that is willing to spend money on their hobby, and a niche that’s low-competition.

I’ve personally seen hundreds of niches like these.

Crossbows

Great tie-in with the previous niche. A crossbow is a cross between a gun and a bow and arrow
(Why don’t the hunters just use a bow and arrow? They have the arms of a girly man, I guess.)

cross-bows

Topical Keyword

Keywords in Ahrefs

Crossbow

Lots (but some are associated with games like Minecraft)

Archery Equipment

More bows and arrows! But the audience in this niche doesn’t shoot animals, they shoot targets with circles on them…

archery

Topical Keyword

Keywords in Ahrefs

Archery bow

12,732

Archery target

7,610

Backpacks

Many (but not all) of the low-competition keywords in this niche are related to backpacks for outdoor sports (e.g. “best backcountry hunting backpack”, “best backpack for bike commuting”, etc.)

hunting-backpack

Topical Keyword

Keywords in Ahrefs

Hunting backpack

2,895

Fishing backpack

1,475

Travel backpack

17,213

Baseball Equipment

baseball

Topical Keyword

Keywords in Ahrefs

Baseball glove

32,746

Batting tee

1,635

Boxing Equipment

boxing-gloves

Topical Keyword

Keywords in Ahrefs

Boxing gloves

34,603

Boxing shoes

3,525

Boxing heavy bag

1,276

Wrapping Up

In this guide I’ve shown you 68 evergreen Amazon niches that all have popular products and low-competition keywords that you can build a niche site around.

When considering the niches in this guide, remember that you don’t need to stick with only Amazon products on your site.

Nor should you. Your users – and Google - want a site that’s a “one-stop-shop” on a topic. In other words, you should be building a niche site that’s an authority.

So after choosing your niche, make sure to do deep keyword research and create excellent content that targets both informational and commercial keywords.  

(And if you need a hand with any of the research, make sure to check out my Services.)

About the Author Moe Muise

I've been making money online since 2009 and have a passion for research. My focus is niche research: finding profitable niches, keyword research, and competition analysis, as well as creating outstanding content.

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