This article was transcribed from a video in my Niche Sherpa Video Coaching Course. Niche Sherpa is THE course for finding profitable niches and building a sustainable online business, with 19 niche-discover videos, step-by-step PDFs, online community, and more. Click here to try Niche Sherpa (almost) free for 14 days!
So the first step in creating your own product is to take the research data that you’ve collected in either doing the private investigator approach or the survey researcher approach, review that survey data and look for the problems that your audience is most struggling with.
This article was transcribed from a video in my Niche Sherpa Video Coaching Course. Niche Sherpa is THE course for finding profitable niches and building a sustainable online business, with 19 niche-discover videos, step-by-step PDFs, online community, and more. Click here to try Niche Sherpa (almost) free for 14 days!
In this post I’m going to cover why offers are the foundation of marketing, and how to find affiliate products to promote. So let’s get into it!
What Exactly is an “Offer”?
First of all, it’s very important to understand what an offer is. It’s a word that we use all the time and sometimes we use it carelessly I think without understanding really what it is. Simply put, an offer is a bundle of benefits.
It’s important to understand that because when you are asking somebody to pay for a product that either you are promoting as an affiliate or that you have created yourself and are selling on your own site, you are asking somebody to exchange their money for the bundle of benefits that you are going to give them, whether be in your e-book, or in your audios or videos or software, whatever you are selling on your site.
So your goal basically is to craft an exchange that is perceived as valuable to your niche audience. And what you want to do is you want to make an offer, a bundle of benefits that is perceived as more valuable than what you are asking for your audience to exchange.
So to put it another way, when you go into a store and you are looking to buy a pair of running shoes for example, if the running shoes cost $100, the company that is trying to sell those shoes to you has to create in your mind that this is an exchange where you see the running shoes as more valuable or at least as valuable as $100 – otherwise, you are not going to exchange your money for those shoes.
So the perceived value of your product has to be higher than the price you’re charging for your product. This is an extremely important concept: marketing boils down to an exchange of value, so when you are creating your product (or choosing an affiliate product to promote), always keep in mind that the value you are offering the bundle of benefits has to be significant compared to what you are asking from your audience.
Note: this is Part One in a 4-part series called “How to Launch Your Own Profitable Info Product in 60 Days”
So you’ve decided that you want to get into this “make money online” thing in a big way. What’s your first step?
Whoa! Hold on, Tiger! Sometimes it’s best to learn what to do by first learning what NOT to do. Let’s take a second to cover the most common mistakes I see newbies making.
How NOT to Start An Online Business: 3 Flawed (and Common) Approaches
The title of this post is a bit misleading – in this post’s video I actually show you the following:
(1) How to use the “Advanced Search” feature in Clickbank to choose a product that is likely to convert AND that you can promote without getting killed by your competition. In the video I also show you one particular Clickbank product that I think has great potential and little competition.
(2) How to do quick keyword and competition research to figure out if a Clickbank product gets enough searches (but doesn’t have too much competition)
(3) How to use a cool (free) tool set up by Howie Jacobson to calculate the profit potential of a product. (You could also use the tool to estimate the profitability of an entire niche, if you have numbers for all of tool’s inputs.)
This tool is awesome for (at least) two reasons: it allows you to quickly determine if you should promote a particular product, and it isolates a handful of key factors that you MUST always have in mind when deciding to promote a product online.
Do you want to know what’s on the mind of your market, but don’t have time to do in-depth niche research?
Shame on you! Niche research is the most important part of an online business!
Okay, okay, so I’m biased. I love doing niche research!
But I know that sometimes we just want to do some quick-and-dirty market research to get a sense of what’s on people’s minds. That’s why I’ve whipped up a 15-minute video showing you five of the question-and-answer websites that I use to get a feel for a market.
In the video I take you briefly through these websites, and show how you can very quickly glean valuable insight into the needs of a niche.
How can you use the information that you get from these Q&A websites?
Well, I wouldn’t say the quality of info is good enough to develop a product from. But you could certainly use the information to quickly develop a free report for your blog/website, or use the information to figure out what the categories of your new website should be.
Have you ever had a serious medical condition or been in deep financial trouble? If so, you probably spent a lot of time actively looking for a solution – whether that was talking to friends, consulting with trained professionals, or searching online for answers. One of my sons has asthma, which flares up whenever he [...]
So you’ve selected an audience to serve, and brainstormed some problems faced by that audience. How do you zero in on the problems that have the greatest chance of making you a profit? In this post I’m going to cover the key questions that I ask when researching a market. While answering these questions won’t [...]
In this post I’m going to give you some ideas for the very first step you should take when starting an online business: choosing a niche audience to serve. You should choose a niche audience BEFORE picking products, or setting up a website, or diving into affiliate marketing. Why? There’s one key reason why choosing [...]
One of the questions I hear most often from new internet marketers is “I’m just getting started. How can I find an easy niche to get my feet wet in?” What people are really saying when they ask that question is, “I’ve spent a lot of money learning this stuff – and I can’t afford [...]
One of the most sensible questions I hear from new internet marketers relates to finding “evergreen” niches (in other words, markets that will be around for a long time). I love this question, because it means people aren’t just looking to make a quick buck – they’re in it for the long haul. Here’s a [...]
kwblogger: Totally disagree with this. Success online = choose an audience and understand their needs, NOT just schlep a product: http://t.co/8720OQlc 2 weeks ago
