Category Archives for Books

Breakthrough Advertising: A Summary of Eugene Schwartz’s Classic Marketing Text

July 8, 2009
/ Books
/ By Moe Muise
/ 12 COMMENTS

Image by FirepoleMarketing Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing. Its publisher claims that the ideas in

Six Proven Principles of Persuasion

May 12, 2009
/ Books
/ By Moe Muise
/ 10 COMMENTS

Image by @innovaXP Anyone who’s been around internet marketing for a while is familiar with the concepts of “scarcity” and “social proof”. Here’s an example of these