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Breakthrough Advertising: A Summary of Eugene Schwartz’s Classic Marketing Text

Image by FirepoleMarketing Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing. Its publisher claims that the ideas in

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Six Proven Principles of Persuasion

Image by¬†@innovaXP Anyone who’s been around internet marketing for a while is familiar with the concepts of “scarcity” and “social proof”. Here’s an example of these

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