Sometimes a new trend comes along that’s so huge that it overwhelms everything in its path. That’s how I see the relationship between social media and email marketing. Social media is the darling of
Continue readingDon’t let your website visitors escape! Image courtesy of Vincepal under CC 2.0. Tell me if this scenario sounds familiar: 1. You’ve just started a website (or have been struggling to make money online
Continue reading“Lead scoring” is assigning a value or points score to the behaviors of your email subscribers. For example: when a subscriber opens an email you might assign 1 point to their account; if
Continue readingImage by @jorgegask How many times have you heard “the money is in the list” and thought to yourself “that’s easy for YOU to say. I don’t even have two subscribers to rub
Continue readingIf you’ve been in internet marketing for any amount of time, you’ve probably heard the saying “The money’s in the list”. What does that mean, exactly? Put simply, it means
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