Category Archives for Email Marketing

Email Marketing: 4 Advanced Tactics to Skyrocket Your Sales

Sometimes a new trend comes along that’s so huge that it overwhelms everything in its path. That’s how I see the relationship between social media and email marketing. Social media is the darling of digital marketing these days, and while there are ways social media can be used to build a business, email marketing will […]

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How to Get More Email Subscribers: 9 Proven Tactics to Optimize Your Email Opt-In Pages (With Examples & Supporting Studies)

Don’t let your website visitors escape! Image courtesy of Vincepal under CC 2.0. Tell me if this scenario sounds familiar: 1. You’ve just started a website (or have been struggling to make money online for years) and have added an email opt-in page to your site. 2. You’re driving traffic to that page with paid […]

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Lead Scoring 101: How to Make More Sales Using Your Customer’s Behavior

“Lead scoring” is assigning a value or points score to the behaviors of your email subscribers. For example: when a subscriber opens an email you might assign 1 point to their account; if they click a link in that email you might give them 2 points; etc. Lead scoring is INCREDIBLY powerful when used correctly […]

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Email Marketing: How to Start Building a List and Developing Relationships in Your Sleep!

Image by @jorgegask How many times have you heard “the money is in the list” and thought to yourself “that’s easy for YOU to say. I don’t even have two subscribers to rub together!” I can tell you from my own business experience that regularly communicating with people via email builds trust and credibility – and […]

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How to Grow an Email List: 7 Steps to Get You Started

If you’ve been in internet marketing for any amount of time, you’ve probably heard the saying “The money’s in the list”. What does that mean, exactly? Put simply, it means there’s a lot of money to be made in nurturing relationships with people via email. It took me a while to realize that, but now […]

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