Category Archives for Resources

5 Ways to Overcome FEAR in Building Your Online Business

  Image by NDMFortunes If you read my post on the challenges facing internet marketing newbies, you know that I’ve been digging through the results of the KeywordsBlogger survey lately. The survey results have generated a great discussion about what’s really holding people back from making money online. One of the things that has really […]

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Affiliate Pinball: How to Stop Bouncing between Online Business Models

Image by Flippers One of the things I’ve learned during the last 3 years online is the power of FOCUS and PERSISTENCE.  I see a lot of newbies spinning their wheels (been there, done that), bouncing from online business model to online business model – usually models that have to do with making money as […]

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The Compelling Offer: Why You’re Not Making Sales, and What to Do About It

Image by @ValuableTuts Have you ever been browsing in a store and ended up buying something you didn’t plan to because it was such a great deal? Welcome to the world of the “compelling offer” – a key ingredient for any successful online business, but one that many newbies ignore. In this post I’m going to […]

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Get More Conversions: Key Points from Marketing Sherpa’s Landing Page Handbook

Image by LNS Research If you’re just getting into PPC marketing, you’ve probably seen the term “landing page” thrown around a lot. Put simply, a landing page is any page on a website that a person lands on after they’ve clicked a search engine result or on an online advertisement. Back in the day, most […]

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Wordtracker’s Keyword Questions Tool: Discover What Questions Your Audience is Asking

Image by WilFleming What questions are your target audience typing into the search engines? Until now, I don’t think there was a keyword research tool that let you find that out. Now there is – check out Wordtracker’s Keyword Questions Tool Here’s the result I got after typing in “mom job” (keep in mind that […]

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Six Proven Principles of Persuasion

Image by @innovaXP Anyone who’s been around internet marketing for a while is familiar with the concepts of “scarcity” and “social proof”. Here’s an example of these two concepts in action: “Hey {!firstname_fix}, Frank Kern is launching Mass Control 13.0! Dude, EVERYBODY is buying this product! You better get it quick, because there are only 13 […]

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