In this video I take you inside one of my running pay-per-click campaigns and show you the huge difference in CPA (cost-per-acquisition) that two ads can have.
In this campaign my objective is to get the visitor to opt in to my email list, in exchange for free videos.
One ad is getting a CPA of below $3, while the other ad is averaging closer to $7 – so the second ad costing me more than double!
Do you have experience with split-testing ads? Is so, what’s your experience been? If not, what questions do you have?
I've been making money online since 2009 and have a passion for research. My focus is niche research: finding profitable niches, keyword research, and competition analysis, as well as creating outstanding content.
Niche Marketing: What It Is, and Why It’s the Secret to Your Success
[Case Study] How I Scaled and Sold Two Niche Sites for $125,000 in 2018
A Framework for Online Business Success: 10 Principles I’ve Learned in 10 Years Making Money Online
How to Find a Profitable Online Niche (2019): The Best Guide Ever Created