Category Archives for PPC

Split-Testing Ads: A Concrete Example of How It Saves Money in a Pay-Per-Click Campaign

December 21, 2013
/ PPC
/ By Moe Muise
/ 2 COMMENTS

In this video I take you inside one of my running pay-per-click campaigns and show you the huge difference in CPA (cost-per-acquisition) that two ads can have. In this campaign my objective is to get

Split-Testing Your Way to Higher Profits

January 24, 2012
/ PPC
/ By Moe Muise

Image by @creativeindie This is a guest post by Justin Clark of AdChop.com Want a simple way to increase the profits from your website or online business? Split test! Not only can split testing measurably