Category Archives for PPC

Split-Testing Ads: A Concrete Example of How It Saves Money in a Pay-Per-Click Campaign

In this video I take you inside one of my running pay-per-click campaigns and show you the huge difference in CPA (cost-per-acquisition) that two ads can have. In this campaign my objective is to get the visitor to opt in to my email list, in exchange for free videos. One ad is getting a CPA […]

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Split-Testing Your Way to Higher Profits

Image by @creativeindie This is a guest post by Justin Clark of Want a simple way to increase the profits from your website or online business?  Split test!  Not only can split testing measurably increase your profits, I’d go as far as to say that your online business will be stuck in neutral if you […]

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